Wyndham Hotel Group Launches New Website to Drive Direct Business

  • Wyndham Worldwide
  • 01.23.12
Busy travelers looking for a quick and easy way to search and book any hotel within the extensive Wyndham Hotel Group portfolio can now do so on www.wyndhamhotelgroup.com, a new website designed to engage consumers with the company’s family of brands while helping to drive incremental bookings for hotel owners.

The website, available today, is part of Wyndham Hotel Group’s direct strategy designed to recapture business by driving more bookings through the company’s own channels.  The strategy calls for improved brand websites, several of which have already been unveiled, as well as enhanced alternative sell, a distribution model enabling Wyndham Hotel Group brands to be sold on sister websites.

“The launch of wyndhamhotelgroup.com is an important step for us as we work to increase the exposure of our brands and hotels to consumers who may not be fully aware of all the options within the Wyndham Hotel Group family,” said Flo Lugli, executive vice president of marketing for Wyndham Hotel Group. “The site is complementary to our existing websites and is vital to our continued efforts to drive incremental bookings through our own online channels.”

An array of tools and functionality, including the ability to sort results by brand, distance, price and amenities, are available to shoppers at wyndhamhotelgroup.com.

As part of its direct strategy, the company is one of the six founders of Room Key, a hotel search engine launched this month. Room Key was developed to provide the simplicity, transparency and breath of choice consumers have come to expect from a search engine, while delivering the flexibility, accuracy and assurance consumers have long enjoyed from hoteliers.  Consumers shopping on Roomkey.com book directly with the chosen hotel brand.

Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with approximately 7,190 hotels and 611,200 rooms in 65 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham™, Howard Johnson®, Travelodge® and Knights Inn®.  In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.

All hotels are independently owned and operated excluding certain Wyndham and international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany, N.J.

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