Red Lion Hotels Partners with TravelClick to Create Hyper-Local Web and Mobile Platforms

  • TravelClick
  • 01.23.12
Red Lion Hotels Corporation (NYSE: RLH) has partnered with TravelClick® to create industry leading web and mobile platforms for a dynamic and interactive travel research and booking experience that will forever change how guests interact with the brand online.

TravelClick is renowned as an industry leader in designing and producing award-winning hotel websites.  Each hotel property will have its own unique hyper-local online storefront with information tailored specifically to its region.

“Our hyper-local online experience will exploit the term ‘concierge’ on a whole new level,” said Harry G. Sladich, executive vice president of sales, marketing & distribution for Red Lion Hotels Corporation.  “We aren’t going to tell our customers where to have breakfast.  We are going to tell them where everyone in town goes for the best breakfast.  Our new Web and mobile platforms will be all about giving our customers the inside scoop and enticing them to get out and enjoy and encounter.  After all, discovery is what makes travel so much fun and Red Lion has been a part of these communities for decades.”

Red Lion Hotels will leverage TravelClick’s website design services to showcase each individual property’s local personality through its own unique hyper-local online storefront.  The resulting online experience will fuse mobile, social media and interactive map technologies.  Once the Web and mobile platforms have launched, TravelClick will serve as Red Lion’s agency of record in all matters impacting search engine optimization (SEO), pay-per-click (PPC) and display marketing.

“TravelClick is excited to partner with a hotel company that wants to differentiate itself as Red Lion is doing with this investment.  They are combining our architecture and navigation expertise with their local market and customer expertise to create something truly unique to win in today’s battle for the hearts and minds of the online traveler,” said Jason Ewell, senior vice president of eCommerce for  TravelClick.  “With the addition of our SEO and SEM solutions, Red Lion Hotels is positioning itself for a richer engagement with its customers.”

“We look forward to releasing the new platform by fall of this year,” said Sladich.  “It’s time that our online experience echoes the exhilaration and anticipation of travel.”

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