LodgeNet Launches Mobile App for Travelers

  • LodgeNet Interactive Corporation
  • 01.30.12
LodgeNet Interactive Corporation (NASDAQ: LNET), a leading provider of interactive media and connectivity services to hospitality and healthcare businesses and the consumers they serve, announced a groundbreaking LodgeNet mobile app for the travel market.

"With 75 percent of travelers carrying smartphones today1, mobile devices have significantly changed how travelers behave and what they expect from hotels, airlines and every supplier within the travel eco-system," said Derek S. White, president of interactive and media networks for LodgeNet. "The LodgeNet Mobile App was developed to be fun, fast and very easy to use so that travelers can customize their hotel and travel experience in everything from the movies they watch, to the restaurants they dine in, to the hotel services and local entertainment options they choose – all managed and controlled through their own mobile device."

"The LodgeNet Mobile App is unique because it fully controls the in-room interactive TV, which continues to be the centerpiece of the guestroom experience as 98 percent of all travelers turn on the television, and it incorporates a super-suite of features that addresses the diverse needs travelers have over the course of their trip," White said. "And with the LodgeNet Mobile App, currently available in over 500,000 guestrooms, we have a reach of over 200 million travelers annually in the most popular hotels and all major brands across the country. We believe many travelers will create an emotional connection with this unique mobile app by tying into the features that matter most to them when they are away from home."

Upgrading the Travel Experience Through In-trip Engagement
Travelers who download the free LodgeNet Mobile App from the Apple® App Store or the AndroidTM Market will have an always-on personal hotel and travel resource to help them plan their trips and enrich their time at their hotel destinations. The LodgeNet Mobile platform and application was created in response to extensive research on how travelers interact with mobile and media technologies throughout their trip. This focus on in-trip engagement is reflected in the LodgeNet Mobile App's three feature sets:

  •         In-room entertainment:  The LodgeNet Mobile App enables hotel guests to
            use their own smartphones or iPad® devices in place of the in-room
            remote for navigating the LodgeNet interactive TV (iTV) system. "Today's
            tech-savvy consumers don't see the point of picking up a separate device
            just to watch TV," said Todd Kelly, vice president of mobile for
            LodgeNet, citing recent data that indicates 40 percent of users aged 18-34
            prefer to control their TV viewing experience with a smartphone or
            tablet.2 "The mobile device-as-remote is the shape of things to come,
            and we want to be out in front of that trend." Kelly added that the
            LodgeNet Mobile App is designed to support both folio and credit card
            payment options as well as other value-added features such as an
            interactive program guide, a highly requested service that will display
            the channels, times and programs available at the hotel where a guest is
  •         Local area services:  In a recent survey of travelers, more than 95 percent
            rated local recommendations as important to them.3 The LodgeNet
            Mobile App presents local dining and entertainment options to travelers
            in a mobile-optimized format that includes metadata such as photos and
            contact information.  A team of editors recommends a select set of
            options targeted to the hotel class and traveler profile, based on local
            insight and ingestion of popular online user reviews. "Essentially, this
            is a virtual version of a personal travel planner that can help
            travelers get more out of their trip by connecting them with the
            lodging, dining and entertainment options that best suit their needs and
            interests," said Kelly.
  •         Hotel services:  Beyond entertainment and local information, the
            LodgeNet Mobile App also facilitates a range of services that can
            benefit hoteliers and improve the traveler's hotel stay experience.
            Examples of this include the ability to order room service while in
            transit or poolside, making on-site restaurant or spa reservations, and
            even mobile checkout with an email receipt. "We designed the app to be
            easily customized by our hotel partners as well as to integrate with
            LodgeNet's iTV systems," said Kelly.

"With the mobile device as the gateway to the interactive in-room experience, the LodgeNet Mobile App establishes the foundation for new revenue opportunities," said White.  "Mobile has the potential to invigorate our entertainment base and extend our relationship with travelers before, during and after their stay by establishing more touch points, supporting more promotions and broadening payment options to make the travel experience more convenient and create more value overall.  At the same time, it enables hotels to communicate with their guests in a seamless way between the mobile device and interactive television screen."

1 Source: November 2011 research by PhoCusWright Inc.

2 Source: Altman Vilandrie & Company and Research Now

3 Source: Monitor Venture Services

LodgeNet and the LodgeNet logo are trademarks or registered trademarks of LodgeNet Interactive Corporation. Other trademarks are the property of their respective owners.

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