RezExchange Launches Direct Integration With Social Marketing Platform

  • Itesso, an Amadeus Company
  • 02.02.12
Hotel Concepts – Brilliant, a leading global provider of technology and software solutions for the hospitality industry, announces the direct integration of the social marketing platform into the RezExchange channel management and distribution system. helps hotels grow their marketing teams exponentially by leveraging the promotional power of social media. The platform provides loyal hotel guests with incentives to spread the word about the hotel throughout their social networks, offering perks like complimentary room upgrades or F&B discounts in exchange for telling friends and followers about an upcoming stay. Additional incentives can be earned for referrals that are converted into reservations via the guest’s personalized landing page. More than 100 hotels are already using to generate buzz and bookings.

Now, with the direct integration of with RezExchange—the first such interface between the revolutionary social media marketing tool and a hotel channel management system—RezExchange clients no longer have to re-code their backend software to incorporate incentives. In addition, the integration eliminates the need for guests to present printed coupons, and their earned incentives are automatically credited to their hotel folios.

L’Auberge Carmel, a Relais & Chateaux hotel in Carmel-by-the-Sea, California, is the first property to go live with the integration. “We see as a fantastic way to engage our most loyal guests as advocates for our property, since there is no better endorsement than that of a trusted friend,” said Lisa Dias, general manager of the 20-room L’Auberge Carmel. “Since we already use RezExchange to manage inventory distribution, this integration completely streamlines the process of incorporating our incentives into our reservation system. It’s as simple as can be for our guests to accrue incentives and have them applied to future stays here at L’Auberge Carmel.”

Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months.

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