NORTHWIND Maestro Expands Professional Services to Achieve Greater Profits and Productivity for Independent Operators

  • Maestro PMS
  • 02.08.12
NORTHWIND has expanded its professional services offering with the addition of management strategy services to ensure hotel owners and managers are using the powerful capabilities of the Maestro hotel management system to maximize their operational efficiencies and productivity levels as well as reduce costs and drive revenue.

NORTHWIND provides the Maestro Property Management hotel software Suite for the industry’s leading independent hotels, resorts, and multi-property groups. 

Maestro Management Services analyze a property’s operating environment and shape best practices that complement their specific business needs and deliver bottom line performance across all areas of a property’s operations. The Maestro Management Strategies team works closely with hotel executives and their staff to improve organizational performance, guest service and profits with the best use of Maestro.  The approach focuses on extensive in-depth operations consulting and management experience that enables clients to use Maestro as a business tool to maximize productivity and boost financial returns from day-to-day operations. 

The services have already proven to bring great benefits to the clients that have taken advantage of them. Tony Cheung, Revenue and Yield Manager for the BodyHoliday resort at LeSport on St. Lucia, said “Maestro’s professional team was very helpful in identifying areas where we are underutilizing our system. They showed us how we could achieve optimal operations that will increase our revenue opportunities. We are currently reviewing adding additional Maestro software modules to enhance our resort and training to develop our teams.” 

NORTHWIND’s expanded Web Connection Online Marketing Services help operators develop, design, and broadcast more effective email promotions that boost reservations. “NORTHWIND’s team helped us create new email marketing strategies and program fulfillment,” said Jeremy Neill, marketing specialist for the Four-Diamond Sparkling Hill Resort. “With NORTHWIND’s help, we developed a new eNewsletter format that includes property news and special offers that increased both website traffic and reservations. NORTHWIND segmented our guest database and developed templates we use for our promotional offers, like our ‘locals special.’ We develop our content with NORTHWIND and send them the recipient list we want to target. Our work with Maestro has been very successful for our property.”  With Maestro’s single image database and 360 degree guest view, operators can analyze and identify their guests’ stay patterns and activity preferences, then create targeted campaigns and offers that fill rooms during seasonal soft periods.

Maestro Social Media strategies and tools enable operators to leverage Facebook, Twitter, and other social channels to connect with shoppers online. Maestro experts help properties promote specials and create tools that enable guests to book rooms directly from Facebook. “Working with Maestro’s marketing services team has been amazing,” said Jeremy Vandermeij, creative director for the Gladstone Hotel. “They helped us to integrate our social media presence with their Maestro PMS.  They built a widget that lets guests book rooms directly from our social media sites. The booking widget even shows a photo of the room. NORTHWIND went to the trouble of getting a screen capture of our web page. The tabs at the top lead shoppers to the appropriate pages with a slideshow or gallery that make it very easy to book our rooms.”

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