SuiteLinqTM Now Delivering Digital Content, Connectivity & Commerce on One Enterprise-wide, Modular Platform

  • SuiteLinq, Inc.
  • 02.14.12
SuiteLinq Inc., a leading single-source provider of in-room, on-site and mobile content, connectivity and commerce to hotels, is introducing a new arsenal of enterprise-wide digital services for 2012 that will engage hotel guests in the brand's experience via IPTV, IPVOD, Mobile, Desktop, Laptop, Tablet and Microsoft Surface™ technologies.

All guest touch technologies — free-to-guest IPTV and IP Video-On-Demand, high-speed internet access and Wi-Fi connectivity, mobile applications,  private/public-area guest computing, and in-room / on-floor gaming — are now available to hotels via SuiteLinq on a single, secure platform. Better yet, the SuiteLinq platform is modular, enabling hotels to add applications as desired.

"SuiteLinq is in synch with what today's travelers demand and hoteliers need to remain competitive," said Craig Ziegler, President of SuiteLinq. "By integrating all digital guest touch points in the hotel into one powerful enterprise-wide platform, we are delivering the services guests want in the format they prefer. This added flexibility for hotels means more choices and more conveniences for guests. Now, hoteliers can better communicate with their customers before, during and even after their stay on the devices they use the most, making it possible for them to stay entertained, explore, and spend more."

The SuiteLinq interactive platform consists of six components:

  • Q | VisionTM – offering free-to-guest programming and Video-On-Demand via IPTV;
  • Q | LinqTM – delivering  a feature-rich interactive portal via local HSIA  and WiFi connectivity;
  • Q | MobileTM – driving on-site amenity purchases via a mobile app for iPhone, Android, Win Phone 7, Blackberry, iPad and similar tablets;
  • Q | TouchTM – presenting content via in-room and public area desktops, kiosks and Microsoft SurfaceTM multi-touch/-user interactive devices;
  • Q | ConsoleTM – deploying and managing content, services and performance analytics on all these devices via SuiteLinq's Content Administration System; and
  • Q | GamingTM – turning casino guestrooms into personal gaming parlors (where law allows) and opening new revenue streams on existing digital slot machines.

Each of these six modular components can be implemented in any order and function independent of each other. A hotel can easily equip 15 rooms with Q | Vision from the onset and then add more rooms as needed in the future. The same is true for each application. In addition, SuiteLinq’s level of involvement is dictated by each hotel. A property can take a limited-service approach and manage the installed appliances themselves, or SuiteLinq can manage the implementation ongoing.

"The SuiteLinq interactive platform is dynamic, adaptable, and expandable to reply to market and hotel demands," Ziegler said. "For hoteliers, it creates an eco-system of digital touch points with their guests. Whether the guest is in the room, the lobby, the restaurant, poolside, on the golf course or in a taxi on the way to the hotel from the airport, SuiteLinq has a touch point to reach each guest in a way that is relevant to their environment. Content for the in-room guest can differ from content provided via mobile for guests touring the city. In each case, the SuiteLinq interactive platform provides the flexibility needed to be expandable and relevant across all digital media. In this way, SuiteLinq is putting the 'Power of the Q' to work for owners… and their guests."

The SuiteLinq platform provides closed-loop communication and integration with peripheral property systems, such as property management, point of sale, central reservations, content management and customer-relationship management. In doing so, information can be exchanged from the guest to hotel and vice versa from the moment the guest reservation is made to long after he or she has checked out. SuiteLinq shares content between the hotel and guests' personal digital devices (mobile phones, tablets, and laptops) to keep them informed about guest services, on-site amenities, special packages and promotions, on- and off-site entertainment, local attractions, events, group activities, and more. Expanded integration with in-house systems such as room environmental control solutions enables guests to remotely control room temperature, lighting, drapes and more even if they are not on site.

"SuiteLinq's Q | Console allows hoteliers to manage and monetize all the guest touch points," Ziegler said. "The intuitive web-accessible tool enables staff at all levels to create and edit content, send messages to guests, report on key performance metrics and more from virtually anywhere.

"To say that we are eager to introduce the new SuiteLinq to the industry is an understatement," Ziegler said. "While we have proven to be a reliable provider of desktop content and connectivity for the past 10 years, today we are so much more. If you're a hotelier looking for an affordable, all-inclusive solution for delivering guest content across all guest touch points – today and into the future – this is your 'Q' to call SuiteLinq."

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