Rapidly Expanding Soluxe Hospitality Group Taps Trust International’s Distribution for International Presence

  • Trust International
  • 02.16.12
As Soluxe Hospitality Group, with more than 60 hotels in the Asia/Pacific region, focuses on building its presence in the international market, Soluxe has turned to Trust International’s (Trust) centralized reservation system (CRS) for hotel distribution that is reliable, responsive and fast, with immediate availability of new rates in all distribution channels worldwide.

The addition of Soluxe Hospitality Group as Trust’s first new customer in 2012 further cements Trust’s CRS leadership in Asia, where it currently provides distribution for more than 1,800 properties and operates one of its international call centers.

Soluxe’s hotels and resorts in Asia went live a few days ago on the Trust CRS system, utilizing yourVoyager, Trust’s Internet booking engine (IBE) and Internet distribution system (IDS) channels, the new Trust|Guestbooker, and CRO module for Soluxe’s own reservation offices. Additionally, Soluxe will be using Trust’s interfaces with third party service providers and national and international online travel agencies, Travelsky, Derbysoft, Rakuten, etc., enabling Soluxe to become a one-stop shop.

“With a solid foundation in China, Soluxe Hospitality Group’s is expanding strategically with hotels and resorts in international gateway cities and key destinations,” said Bernard Chong, Group General Manager, Soluxe Hospitality Group. “It is vital for Soluxe to have a trusted distribution partner like Trust that can provide the technology, support service, flexibility and vision to facilitate our aggressive growth plans for the future.  Implementing yourVoyager with the latest technology will help Soluxe to attract more hotels and guests worldwide and streamline reservation-related processes both internally and for our guests and business partners.”

“We set the bar high at Trust for implementation speed, service levels, flexibility, functionally rich technology, breadth of interfaces, efficiency and a multitude of other areas,” noted Richard Wiegmann, Managing Director, Trust International.  “We have diligently worked to understand and cater to regional and international hoteliers.  This all combines to make us an ideal fit for hoteliers such as Soluxe, who expect and demand the highest calibre products and services.  We’re looking forward to growing globally with them.”

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