Starwood Hotels & Resorts Launches

  • Starwood Hotels
  • 02.21.12
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced the global launch of – a new simple, engaging and intuitive website that understands meeting planners and delivers relevant and comprehensive content for all phases of the meeting planning process.

The new is the result of an extensive research effort that included looking at today’s best practices and interviewing customers to determine how best to bridge Starwood’s online resources with the on-site services provided by properties. makes it easy to research meetings at more than 1,000 Starwood properties worldwide and provides rich property content and key information on Starwood’s brands and growing global footprint. Meeting planners now have full property details complete with hotel features, integrated maps with points of interest, photos and floor plans, on-site meeting services, a Compare View tool to compare hotels, special offers, and meeting management tools on an easy to navigate site   The new site also includes information on signature services including Starwood Preferred Planner, Starwood Convention Collection, On-Site Specialty Events, and Starwood’s sustainability and social responsibility initiatives.

“ was designed to increase the ease of doing business with Starwood,” said Christie Hicks, Senior Vice President, Starwood Sales Organization.  “We listened to feedback from our customers and developed a tool which gives them easy access to information they need throughout the planning cycle.  We look forward to hearing our customer’s feedback as we continue to evolve the site to meet the needs of meeting planners around the world.”

In celebration of the new site launch and to give back to the communities in which Starwood does business, the company will donate 500 Starwood Preferred Planner Starpoints®, up to one million Starpoints total, to global partner UNICEF for each unique site visitor between now and the end of April. 

In addition to the launch of, planners can get more for their meeting with a special offer available at more than 350 Starwood properties in North and South America. Now through March 31, 2012 planners who book a meeting will receive bonus Starpoints and a choice of either a welcome reception, percent off master-billed rooms, or complimentary room upgrades.

Planners who are part of the Starwood Preferred Planner program can earn Starpoints for groups, meetings and events while enjoying dual-membership in the award-winning Starwood Preferred Guest® program – all with one convenient member account to redeem for free night rewards, continuing education, charitable contributions, instant meeting awards and more.  Starpoints accumulate together and members of Starwood Preferred Planner use the same member number for SPG to book for business or pleasure.

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