HSMAI Honors Top Companies, Individuals in Hospitality Advertising, Public Relations, Digital Marketing at Adrian Awards

  • 02.28.12
With a crowd of more than 800 industry and agency professionals, The Hospitality Sales & Marketing Association International (HSMAI) presented the winners of its 55th annual Adrian Awards at the New York Marriott Marquis on Monday night to the top companies and individuals in hospitality, travel and tourism for achievements in advertising, public relations and digital marketing.

“On behalf of HSMAI, I’d like to congratulate all of the 2011 Adrian Award winners,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Each year we’re amazed by the creativity travel and hospitality professionals exhibit and the extraordinary level of success these campaigns achieve.”
HSMAI received nearly 1,000 entries from around the world for the 2011 Adrian Awards. The prestigious platinum winners were judged to be the most extraordinary entrants from the field of gold winners. Chosen from the platinum winners, the highest distinction of best of show for the divisions of advertising, public relations and digital marketing went t
Advertising “Best of Show” – Hilton HHonors Loyalty Program and its agency Publicis for their “Experiences Worth Sharing” campaign
Public Relations “Best of Show” – Kerzner International – Atlantis Hotel, Paradise Island and its agency Laura Davidson Public Relations for the CRUSH Grand Opening
Digital Marketing “Best of Show” – InterContinental Hotels Group for its “Concierge Insider Guides” iPad App
Advertising Platinum Winners:
Company:                                                                              Agency:
Hilton HHonors                                                                         Publicis
Lindblad Expeditions                                                                 Lindblad Expeditions
Norwegian Cruise Line                                                               R&R Partners
Newfoundland and Labrador Tourism                                           Target
Public Relations Platinum Winners:
Company:                                                                              Agency:
Kerzner International, Atlantis, Paradise Island                           Laura Davidson Public Relations
Peter Island Resort & Spa                                                         Anson-Stoner
Travel Guard                                                                           MMGY Global
Wildcatter Ranch & Resort                                                         Tucker & Associates
Hilton HHonors                                                                        Edelman
New Orleans Convention & Visitors Bureau                                   Weber Shandwick
The Canadian Tourism Commission,
Tourisme Montreal and Tourisme Quebec                                 Weber Shandwick and DQMPR
Digital Marketing Platinum Winners:
Company:                                                                              Agency:
InterContinental Hotels Group                                                   InterContinental Hotels Group
Newfoundland and Labrador Tourism                                          Target
Namibia Tourism Board                                                            MMGY Global
St. Kitts Tourism Authority                                                        Tambourine
Tourism Vancouver                                                                  SmashLAB
Mohegan Sun                                                                         People Ideas & Culture
Las Vegas Convention & Visitors Authority                                  R&R Partners
HSMAI 2011 Gold Adrian Award winners were honored throughout the Gala and displayed during the Dinner Reception, presented with partner Expedia Media Solutions, and the organization also recognized the HSMAI Top 25 Extraordinary Minds in Sales and Marketing.
HSMAI also presented two individuals with the top honor of Lifetime Achievement, which recognizes recipients for their significant contributions and lasting impressions on the hospitality and travel industry. Established in 1975, HSMAI's annual Albert E. Koehl Award for advertising and marketing was awarded to Wyndham Hotel Group President and CEO, Eric A. Danziger. The Winthrop W. Grice Award for public relations excellence, which was first awarded in 1989, was given to Mary Gendron, president of Middleton & Gendron Brand Communications.
“I am deeply honored by this,” expressed Danziger in accepting the award. “A lot of the credit for my lifetime achievements belongs to the various team members who helped me. And when I say that, I am referring to people who are in operations as well as people who are in marketing. Hospitality is an industry that has marketing deep in its roots because each guest interaction is a marketing opportunity. I look forward to seeing how marketing, sales and operations people keep the hospitality industry vibrant and changing as we head into the next era.”
After accepting her award, Gendron reflected, “Since I received news of this award, I have had to adjust to being in the spotlight, something I have made a career of putting others into. What came to light for me is the connection between my successes and the support I have received along the way. Over the past three decades there have been many individuals who have been engaged in my career and have encouraged me, celebrated my successes, accepted my foibles, shouldered me through challenges and contributed to my sense of security. Thank you, HSMAI, for this lovely tribute tonight.”
Additionally, The American Express Loyalty Award was presented to Hilton HHonors, and KeyLime Cove Indoor Waterpark Resort took home the TravelClick eMarketer of the Year award. The Leader in Sustainable Tourism award, presented in conjunction with National Geographic Traveler, went to Parador Resort & Spa (agency: Andria Mitsakos Public Relations) for its Pure Life campaign.
Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a field of nearly 1,000 entries by senior industry and media experts. For more information, visit www.adrianawards.com.

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