A leading provider of SaaS Revenue & Yield Management solutions to the global hotel industry, Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) has further secured another property under the First Hotel chain with the signing of the 101 rooms, First Hotel Avalon Göteborg, located in the very city centre of Gothenburg, Sweden.

First Hotel Avalon is perfectly located in the very city centre of Gothenburg, at the beginning of the main boulevard. Just within walking distance, there are a variety of restaurants, as well as the main shopping district around the corner of the hotel. The architecture and the location influence the atmosphere to a high degree. Avalon opens the doors to creative, intellectual and thought - provoking cultural experiences. Covering everything from music, design, sound, light, auctions, readings, film and theatre to food, drink and art. Together with our partners, Avalon offers a selection of these both on the premises and elsewhere.  Avalon offers 101 hotel rooms in six different categories - Penthouse Suite, Suite, Deluxe, Superior Business and Moderate. All of varying size and character. In addition, the hotel has meeting rooms and other areas suitable for larger groups.
 
Patrik Turnesjö, Managing Director, First Hotel Avalon Göteborg said, “We have been looking for a professional and well functional Revenue Management System for a long time and now we have found it in EasyRMS. We expect a more smoother work with RM and of course higher ADRs!”
 
The property implemented the EzRMS™ Core Module, which allows forecasting and optimisation based on Total Revenue across all market segments and room categories.
 
Mike Gadbury, Vice President of Strategic Sales, EMEA, who is managing this account said, "I am very pleased that Patrik has committed to EasyRMS after a long and full evaluation of his alternatives. I am also delighted to add another Design Hotel to our client portfolio."