Discover Lehigh Valley Deploys Passkey's GroupMAX ME to Streamline the Hotel Reservation Process for Sports Events

  • Passkey (now a part of Lanyon)
  • 03.13.12
With over 30 sporting events held in Lehigh Valley annually occupying more than 7,500 room nights, arranging housing for various sporting event constituents and tracking their room block performance is not a simple endeavor.

Utilizing Passkey's GroupMAX ME cutting-edge reservation technology, Discover Lehigh Valley can offer housing services to local meeting planners managing sporting events, without the typical headaches of a manual housing process. The system will ensure that planners both meet and exceed their block requirements and housing targets, while helping build awareness and boost the economic value of the region.

"Discover Lehigh Valley is extremely excited to utilize the services GroupMAX ME provides. We've used other group booking engines in the past, but they were complex and not very user-friendly," commented Kim Lilly, executive vice president of Discover Lehigh Valley. "With the new addition of the Sands Bethlehem Event Center and arena to our region, we foresee GroupMAX ME's intuitive reservation websites and dynamic tracking features to be a great advantage for our meeting planners."

Enhancing Lehigh Valley's attractiveness to prospective sports groups and other types of events, GroupMAX ME offers meeting planners the tools to significantly enhance the attendee's experience. Whether it's a team member, player relative or an avid fan, each affiliate can conveniently review their housing options and book reservations via a branded booking website. Throughout the process, event-goers can also choose from ancillary offerings across the region, helping Discover Lehigh Valley strategically promote local attractions and services to a brand new market.

With GroupMAX ME, meeting planners can provide event sub-groups direct insight into their specific room blocks with live event dashboards. This includes the ability to manage room inventory requests, allocations and bookings in real-time. Conveniently, sub-group contacts can use the embedded communication feature to convey critical deadlines or submit and manage rooming lists.

"GroupMAX ME goes beyond a simple booking engine, but actually introduces visitors to Lehigh Valley and its great local offerings," stated Greg Pesik, president and CEO of Passkey. "Whether groups are competing, congregating or reuniting, Discover Lehigh can streamline the housing process for its meeting planners and increase occupancy rates for its local hotels like never before." 

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