Trust International Connects with Room Key as CRS Direct Connect

  • Trust International
  • 04.10.12
Trust International, one of the world’s leading centralized reservation system (CRS) providers, announced that it has partnered with Room Key, the new online hotel search engine owned by six of the world’s leading hotel companies. 

The partnership creates a direct connect between the two organizations and enables Trust International’s hotel group clients, representing more than 6,300 hotel properties all over the world, to have their hotels displayed via this new industry initiative that drives business directly to a hotel’s own website.

Room Key, founded by Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates, in January 2012 launched, its hotel search engine.  Room Key is designed to help hotels distribute rooms easily, accurately, and directly and provide consumers the simplicity, transparency and breadth of choice they expect from a search engine while delivering the flexibility, accuracy and assurance they expect from the hospitality industry.

“Trust International has a successful history of working with innovative new ventures that challenge the status quo with fresh concepts for delivering revenue, increasing efficiency or enhancing customer services,” said Richard Wiegmann, managing director of Trust International.  “Room Key is exactly what our hoteliers have been seeking.  Room Key allows hotels to take care of their guests from the moment they begin searching for rooms.  In addition to bringing hotels even closer to their guests, it offers them greater flexibility, accuracy and assurance in their booking decisions, while providing a much-needed, cost-effective booking channel that helps the hotels retain more booking revenue.” 

“We are thrilled to have Trust join Room Key as a centralized reservation system partner, connecting directly to our hotel search engine,” stated John F. Davis III, Chief Executive Officer of Room Key.  “The addition of a CRS to our network of corporate hotel partners allows us to expand our Room Key inventory to include the 6,300 properties that Trust represents, and this is critical in our efforts to provide our consumers the right hotel in the right place at the right price.”

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