Amadeus and Accor extend their 10-year collaboration with a new Revenue Management agreement

  • Amadeus
  • 04.12.12
Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, and Accor, one of the world’s leading hotel operator and market leader in Europe, announced an extension of their revenue management partnership.

Under this new agreement, both companies will work on achieving higher adoption of Amadeus Revenue Management that will permit Accor to make more informed decisions, optimize the room capacity, and drive revenue growth by selling the right product to the right customer at the right time for the right price.

With the extension of this partnership, which is built upon more than 10 years of cooperation between the two companies in the area of revenue management, Amadeus enhances its long-lasting relationship,reinforcing its commitment vis-à-visAccor through a stronger and closer interaction with the hoteliers. Both companies will work jointly to identify ways to optimize the use of the Amadeus Revenue Management system across Accor’s properties, which will include the rollout of a training campaign for revenue managers to increase the knowledge and adoption of the solution.

“Over these 10 years of cooperation, Amadeus has proved to be a key partner and supported us in the deployment of the revenue management solution across our organization. For this reason, we are pleased to extend our long-standing relationship with Amadeus to keep collaborating in a closer way to provide our hotel revenue managers with a sophisticated solution to increase the profitability of our hotels,” said Jean-Luc Chrétien, executive VP sales, distribution & loyalty at Accor Hospitality.

“We are very enthusiastic to extend our relationship with Accor, cooperating in more depth to support their operational processes and achieve a higher adoption rate. Accor revenue managers will further benefit from a unique technology to adjust more rapidly to an ever-changing environment and to ultimately maximize their competitiveness,” said Jeff Edwards, Amadeus head of global hotel business.

Accor will continue to use Amadeus Revenue Management, a state-of-the-art,web-based solution that makes intelligent rate and inventory recommendations to maximize hotels’ revenue contribution and increase profitability, using advanced forecasting models combined with detailed historical and future booking data.

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