Softscribe Inc. Writing Shines with 2012 Communicator Award

  • Softscribe
  • 05.09.12
Softscribe Inc., an Atlanta-based technology public relations firm, announced that it earned a 2012 Communicator Award of Distinction in the Writing category. The International Academy of Visual Arts (IAVA) selected from more than 9,000 worldwide entries. It bestowed Communicator Awards on “work that made a lasting impact” with marketing and communications excellence.

IAVA recognized Softscribe for an online customer viewpoint entitled “Hotels, Guests Shift to Behavioral eAdvertising”  for then-client Cendyn. The narrative explains how behavioral targeted advertising—the hottest trend in online ads—benefits both the hospitality industry and consumers. Softscribe helps clients shorten the sales cycle and find customers faster through strategic public relations and content marketing campaigns. The company’s technology clients target the hospitality and travel, casino gaming, multifamily, government and related markets.

“The honor of receiving a Communicator Award of Distinction is a solid validation of our philosophy,” said Michael Squires, president of Softscribe Inc. “Well-crafted, creative writing is one way we distinguish our clients’ offerings and increase their sales. This is essential in the ‘attention age,’ where we have three seconds to grab a potential customer’s notice online. We make our writing relevant by focusing on a ‘buyer persona’—the real human being on the other end of the computer, and how he or she makes a purchasing decision.”

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