VIZERGY® Wins Awards for Hotel Website Creativity

  • Vizergy®
  • 05.18.12
VIZERGY, a leader in hotel Internet marketing, added more highly regarded awards to its diverse collection.  A departure from typical hotel website design and marketing awards, the company won two Summit Creative Awards in rather unique categories – Travel/Tourism/Nature Website and Green Marketing Website.

The details for the awards, which are based on creative excellence and awarded to VIZERGY on behalf of their clients, are:

The VERVE – Crowne Plaza Natick | Silver Award | Travel/Tourism/Nature Website

Oxford Hotel Bend | Gold Award | Green Marketing Website

While The VERVE – Crowne Plaza Natick’s new independent website has realized a steady increase of visitors in 2012 (with nearly 15% making it to the corporate booking engine) and Oxford Hotel Bend’s site has doubled revenue year over year, these awards are design focused. Both sites utilize professional, search engine optimized copy and imagery and adhere to the industry’s latest design and usability best practices, including large imagery, integrated calls to action, area guides and social media integration.

The VERVE – Crowne Plaza Natick’s bold site adheres to brand standards, using the Crowne Plaza logo, directing visitors to the brand’s booking engine and more, while capturing the essence of the property and surrounding Boston area entertainment.

Oxford Hotel Bend’s site showcases the beautiful, amenity filled boutique property, while using a “green theme” throughout, including a focus on the hotel’s eco-friendly design, pet friendly accommodations and outdoor activities that abound near the hip town of Bend, Oregon.

“When we build client websites, we not only focus on items like the brand, amenities and accommodations; we also sell unique aspects of the hotels and their surrounding area,” says Philip Faircloth, VIZERGY’s Director of Operations.  “The ideal locations and uniqueness of both of these properties help to distinguish them, and our design team was able to carry that over to the websites in creative fashion.”

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