Booming South Beach Miami Market Opting for IDeaS V5i(TM) Revenue Management Solution

  • 04.03.07
IDeaS, a leading provider of revenue optimization solutions and one of the industry's fastest growing technology companies announced that it has seen a surge in implementations of the IDeaS V5i(TM) revenue management ASP solution from the booming South Beach Miami market.

Lately, South Beach's average daily rates have been surpassing even New York City, leaving many local hoteliers wondering if they might be leaving money on the table.

Angel Vazquez, Corporate Director of Revenue Management for Desires Hotels, the boutique division of Tecton Hospitality , now in the process of implementing IDeaS V5i revenue management solution at its Betsy Ross, Circa39, Sagamore, and Strand hotels on South Beach, said "the demand for our hotels is so strong , coming at such a fast pace and from so many distribution channels that it is very difficult for our revenue managers and the revenue teams at each hotel up to insure that we are producing the optimal revenue opportunities on any given day. IDeaS, with its sophisticated systems and algorithms allow us to measure our demand and implement the correct strategies to ensure we are getting the optimal mix of business." Desires Hotels is also implementing IDeaS at properties in other locations.

Allan Herbert, Owner and General Manager of the Richmond Hotel on South Beach, also in the process of implementing IDeaS V5i revenue management solution, agrees: "We have a solid base of repeat business, but booking patterns have become very unpredictable and constricted, and with the market this hot, we need the help of the IDeaS system to make sense of it all."

"IDeaS V5i revenue management solution uniquely fits the needs of the South Beach market, which consists mainly of hotels smaller than 100 rooms, some independent and some managed in clusters" said Bernard Ellis, Managing Director - Americas, for IDeaS. IDeaS is already installed in many larger Miami hotels, such as the Mandarin Oriental, The Trump International Sonesta Resort, and The Sonesta Coconut Grove.
Key Product Highlights: IDeaS in use in South Beach

    --  IDeaS Group Pricing is designed to help hoteliers evaluate
        group requests, analyze displaced revenues, find alternative
        dates and include ancillary revenues and costs for a total
        value assessment

    --  IDeaS Multi-Property module allows authorized users to view
        data from multiple properties, and benefit from roll-up
        reporting in user-definable property groups.

    --  IDeaS Best-Available-Rate with its unique Web-Rate shopping
        integration assists hotels in setting the right pricing
        decisions while also incorporating competitive rate

    --  IDeaS web based delivery was designed to provide a faster,
        easier and more cost effective deployment method for hoteliers
        of any size and in any location in the world. IDeaS ASP web
        deployment method offers hoteliers the best of both worlds,
        our award-winning technology delivered in an easy to purchase,
        faster to learn and conveniently supported way. IDeaS' web
        delivery provides all the benefits of IDeaS' technology with
        none of the encumbrances inherent in a traditional software

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