Station Casinos Bolsters Service Levels for Meetings and Events with Deployment of Passkey's GroupMAX

  • Passkey (now a part of Lanyon)
  • 06.19.12
Station Casinos' corporate mission is to provide an affordable top-notch "Vegas" experience for everyone, from travelers seeking value to those wanting the five-star experience. Moreover, when it comes to accommodating meetings and groups, Station Casinos recognizes the importance of providing a smooth planning process for both professional and occasional meeting planners. To help fulfill this mission, Station Casinos recently implemented Passkey's GroupMAXâ„¢ group booking technology at two of its properties, Red Rock Casino Resort & Spa and Green Valley Ranch Resort & Spa.

"With so much competition in Las Vegas to host meetings and events, the goal is to exceed expectations in terms of service levels to event planners and guests," said Angie Dobney, corporate director of revenue management of Station Casinos. "GroupMAX makes planning a meeting or event simple and straightforward." 
With GroupMAX, Station Casinos now provides a variety of ways to make the planning process easier. Its live event dashboards give planners access to real-time event information so they are always aware of the current status of their block's pick-up, pace, room lists and other critical event information. In addition, email alerts can be set to automatically notify planners and resort staff when critical event milestones are reached, such as when a block reaches a key threshold. These alerts ensure that the right people have the right information at the right time to keep accurate inventory and make important decisions on pricing and allocation.
As an additional advantage, GroupMAX's RegLink technology lets planners link their preferred registration system to an event's customizable booking website, which makes for a seamless registration and hotel reservation process. The added ease of use helps planners maximize bookings by accelerating their booking pace, increasing reservations within contracted group blocks and mitigating attrition risk.
GroupMAX even helps planners with the very granular details of event planning by giving them an easy way to capture individual guest information, such as meal preferences, arrival and departure times, RSVP details and more.
"The implementation of GroupMAX across Station Casinos' two properties is further proof of the increasing importance of technology as a competitive advantage among hotels of all sizes, types and locations," said Greg Pesik, president and CEO of Passkey. "The centralized housing process creates operational consistency, allowing properties to immediately provide an improved experience for planners and guests."  

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