Guestware Launches Next-generation Guest Experience Management Software at HITEC; Already Implemented at 40 Properties Worldwide

  • Guestware®
  • 06.25.12
Guestware is introducing the latest version of its integrated Guest Experience Management (GEM) software at HITEC, the world’s largest and most expansive hospitality technology event.

Leveraging the success of software proven and in use at more than 900 properties worldwide, the company has built a completely new technology platform that offers expanded features, support for scalable and global deployments and multilingual capabilities. The software has already been adopted by over 40 hotels around the world, in addition to the more than 900 properties using the legacy version of Guestware.“Guestware provides hotels with the industry’s most robust and flexible guest experience management system,” said Mike Benjamin, vice president, Guestware. “Its innovative ‘Welcome Intelligence’ establishes a one-to-one relationship with the guest, from marketing communications and loyalty to pre-arrival and service delivery throughout every stay.” Benjamin says that one big reason for the software’s effectiveness is that it combines the marketing aspects of customer relationship marketing (CRM) with the service delivery aspects of a guest response system. “Leveraging the same guest database for both marketing and service delivery provides continuity of the guest experience throughout the lifetime of the relationship,” he said.Other features of the software include:Service Delivery: Guestware helps hotels optimize workflow to create a proactive and responsive environment for delivering exceptional guest service. CRM and Loyalty: By including shared guest profiles, guest recognition, loyalty management, email marketing and analytics, Guestware helps hotels improve the guest experience throughout the entire customer lifecycle.Hotel System Integration: Guestware is designed to complement hotel PMS and CRS by integrating all critical guest information into a single database application. Reports and Analytics: The software also provides consolidated property and enterprise reporting for quality management, process improvement, and marketing analytics. Guestware is demonstrating its software at HITEC in booth 1808. HITEC, the largest, most comprehensive showcase of hospitality technology in the world, is held at the Baltimore Convention Center from July 25-28. Additional information about Guestware can be found at

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