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AMResorts, One of The Largest luxury Leisure Resort Companies in North America Selects EzRMS™ Full Product Suite for All 30 Properties

  • Infor, Revenue Management
  • 07.02.12
A leading provider of SaaS Revenue & Yield Management solutions to the global hotel industry, Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) is proud to announce the partnership with AMResorts, one of the largest luxury leisure resort companies in North America.

AMResorts will implement the full EzRMS™ Product Suite in the entire portfolio of 30 resort properties.
AMResorts is one of North America's fastest growing luxury leisure resort companies. Founded in 2001, AMResorts has reached a decade of unparalleled success providing sales, marketing and brand management services by offering high quality Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun®vacations to the luxury leisure market through five very different resort brands:  Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Dreams Resorts & Spas, Now Resorts & Spas and Sunscape Resorts & Spas. The young, entrepreneurial management of AMResorts has blended its fresh spirit and innovative thinking with masterful proven business practices.
All 30 properties will be implementing the EzRMS™ Core Module, Ez-QUOTE™, Ez-BUDGET™, Ez-REGION™, Ez-CONTRACT™ and Ez-COMPETE™, and will benefit from extraction and two-way interface to TCA, a Mexican PMS company as well as upload interfaces with HBSi, a large US based channel management company.

Delia McCrimon, senior manager of revenue management & distribution for AMResorts said “Prior to choosing EzRMS™, we did not have a Revenue Management Solution (RMS) system in place.  Having all 30 hotels functioning on separate systems and unable to consolidate them together makes strategic planning difficult. EasyRMS was chosen because it has a good reputation and the system is very user-friendly.  We’re looking forward to working more efficiently, being able to take time to analyse the data and be able to better respond to market conditions.”

With the EzRMS™ full product suite in place, we hope to achieve more automation and less manual processes resulting in overall increased in revenue for all our properties,” said Delia.

Phil Robart, VP of sales – The Americas for EasyRMS, said of this exciting new client, “I am thrilled with the decision by AMResorts to install EzRMS™ across their entire portfolio of all-inclusive resorts, which include five of the most recognised and successful brands in the major resort markets of Mexico and the Caribbean. This is truly a ground-breaking endeavor from a revenue management perspective as no other product of this nature is capable of meeting the needs of this market for a number of reasons but particularly the ability to forecast demand and optimise price on a per person basis as well as per room. We are certainly grateful to Delia and the entire executive team at AMResorts for the time and effort they invested in this process, evaluating the various options alongside EzRMS™ and ultimately their confidence in our product and company. We look forward to working with them and their primary technology partners, TCA and HBSI to ensure our product meets their needs in every respect and contributes to their continued success.”

“As with all new clients I think one of the first and most important benefits these properties will get is the ability to obtain, at any time and in any format they desire, a highly accurate and detailed data both in terms of future or historical analysis and comparison between the two. As the core of the revenue management function is having accurate data literally at your fingertips, EzRMS™ will be able to provide them immediately in a standard and consistent format for all brands,” he said.

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