La Costa Resort and Spa Deploys Passkey's GroupMAX to Boost Meeting Planner Satisfaction Scores and Drive More Profitable Groups

  • Passkey (now a part of Lanyon)
  • 07.03.12
Energized by its recent $50 million renovation, La Costa Resort and Spa announced its deployment of Passkey's GroupMAX group reservation system, to help meet and surpass the needs of its meeting planner clients, while creating new ways to drive incremental revenue from its group guests.

"Adopting GroupMAX into our group management process is an integral part of completing our renovation," said Brian McGinnis, CFO of La Costa. "La Costa's goal is to bolster the meeting planner's experience with technology that makes their events productive, efficient and cost-effective. Best of all, we can promote amenities, packages and other add-ons to our bookers, adding to the group guests experience and contributing significantly to our bottom-line."
As its preferred group reservation management solution, GroupMAX offers La Costa's meeting planners boundless insight into their hotel blocks and bookings. With solutions that include a professional booking website, a seamless reservation process and transparent real-time access to inventory data, planners can be confident their contracted room blocks will be filled, mitigating the risk of exorbitant, unnecessary attrition fees.
Beyond bookings, by incorporating GroupMAX into La Costa's sales and services process, the property can spark actions among group bookers that lead to vast incremental revenue gains. GroupMAX's booking engine offers an array of online avenues to up-sell to groups prior to, during or after their stay. Whether it's a discounted spa treatment, an economical suite upgrade or exclusive repeat stay offer, GroupMAX's proactive up-selling entices guests to enhance their stay and provides ample opportunities for La Costa to nurture guest relationships and drive ancillary profits.
"GroupMAX is more than just a group booking engine. For properties like La Costa, it provides their meeting planner clients and guests with a superior event housing experience," said Greg Pesik, president and CEO of Passkey. "Once group bookers reach their event's booking website La Costa can quickly capitalize, selling the properties unique amenities and room packages."

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