The BROADMOOR Partners with Cendyn™ and Vladimir Jones to Create a Sleek New Website

  • Cendyn
  • 07.10.12
Located in Colorado Springs, Colorado, The BROADMOOR, the longest consecutive winner of both a Forbes Five Star and AAA Five-Diamond rating, gives travelers an exceptional experience with every stay. The resort strives to do the same on their website. To accomplish this, The BROADMOOR partnered with Cendyn, an award-winning full-service agency specializing in hospitality and travel digital online marketing, and Vladimir Jones, a full-service digital and advertising agency, to create a new website.

Found at http://www.Broadmoor.com, the new site, which launched on June 28, 2012, will drive bottom line results for The BROADMOOR.

The website was designed and built using responsive design, with tablet-friendly usability in mind. The navigation is clear, concise and intuitive allowing users to move several layers deep with a single click, the content has been displayed to highlight only the most important information. For ease of use, scrolling is not needed on the homepage. And, the site renders full screen on all resolutions.

“Cendyn is proud to provide The BROADMOOR with the latest methods and technology to maximize online investment,” said Charles Deyo, vice president and co-founder of Cendyn. “Having a website optimized for tablet use is, and will continue to be, crucial for business. eMarketer predicts iPad penetration in the US will nearly double from 2011 to 2013.”

Cendyn’s innovative approach features:

  • Dynamic eSpecials rotate through a series of hotel offers and promotions in Jquery for visibility on all platforms including tablet and Mac devices.
  • My Meetings Portfolio toolkit, concepted by Vladimir Jones, enables groups under 40 people to plan and share their own customized event. Users are able to select the type of event, number of attendees and room requirements. The system generates rooms and options that will accommodate those specific needs. The user has the option to share the portfolio or send it to The BROADMOOR to request more information.
  • Tablet users can drag down an interactive timeline marking the 94 year old property’s rich history with the swipe of a finger.

Additionally, the new site has search engine optimized content with keywords specific to the luxurious upscale Colorado resort for better online reach and search engine visibility.

“Cendyn has been exceptionally responsive throughout the process and has provided great recommendations,” said Story Kirshman, The BROADMOOR’s marketing manager. “Vladimir Jones and partner agency Voltage’s design work on the interactive components is top notch, giving us a fresh new perspective for our marketing efforts.”




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