Top 2012 PMS Trends: NORTHWIND Showcases Guest Loyalty for Independents, Maestro Cloud and Mobile, Direct Web and Social Media Booking at HITEC

  • Maestro PMS
  • 06.26.12
The Property Management System (PMS) trends topping the list in 2012 are mobile optimization for management and guest-facing systems; Direct Web and social media booking reservation software tools; hosted solution options for reduced IT investment; and guest loyalty systems to keep guests coming back. NORTHWIND Maestro™ is one of the leaders in the industry by providing all these innovations to users on one platform and will showcase them at HITEC in Baltimore, MD.

“Technology is fulfilling its promise to create greater staff productivity, provide revenue-generating customer communications, and enable more profitable business processes,” said Warren Dehan, president of NORTHWIND-Maestro PMS. “NORTHWIND’s users guide the innovations that make Maestro’s hotel software the preferred choice of independent operators and hotel companies.” 

Hosted Maestro Cloud Reduces Costs, Boosts Productivity and Management Control

Maestro’s hosted PMS is a solid, reliable alternative to property-based platforms that saves operators money and streamlines operations. “Cloud system platforms are not just for the large chains,” said Dehan.  “Many independent operators are leveraging remotely-hosted cloud platforms to reduce expenses, create operating efficiencies, secure cardholder information, and to have instant remote access to their property or hotel group’s data. NORTHWIND’s Web-enabled platforms allow operators to manage multiple hotels from a central site, gain greater management control of property activities, centralize audits and maximize revenue.  Maestro Cloud also frees operators from having to maintain their own PMS network.

Travelers and Operators Go Mobile, Maestro Goes with Them

Mobility is the second top trend in 2012 PMS technology.  “Mobile Web access from smartphones will surpass traditional PCs by 2013 according to Gartner Research,” said Dehan.  “Mobile usage is already having a huge impact on reservation booking and property operations.”  NORTHWIND leads the mobile-operations trend with the Maestro Xpress Check-In app that lets properties use iPads and other tablet devices for personalized check-in and check-out. “The iPad’s portability, large screen, and long battery life make it the perfect tool for the round-the-clock hotel industry. Xpress iPad enables staff to perform all the system check-in and -out functions of a wired front desk terminal anywhere a wireless signal is available.

The Maestro Mobile App enables operators to wirelessly connect to their Maestro centralized system and provides access to management reports, real-time activity and other features found in Maestro. Managers and ownership teams may access the property’s system at any time from anywhere to enable closer management oversight.

Direct Online Booking from Mobile and Social Media Sites with Maestro Web Connection

Mobile and direct-booking are hot in 2012.  Paying high commissions and dependence on OTA’s and 3rd parties are not. Web Connection reduces booking costs to increase profitability for independents with mobile-optimized, integrated real-time control of reservations, rates, and availability for leisure travelers, groups, and corporate accounts on all online channels. With ResWave, the ‘anywhere’ real-time Booking Engine guests and groups can book rooms, suites, activities, amenities, spa and dining online, from their mobile device, Facebook page, email campaign or landing page. Dehan said, “NORTHWIND helps independents generate greater revenue by providing a complete mobile-optimized online presence and eBusiness services for hotels that do not have their own mobile or online initiative.” 

Guest Loyalty Levels Playing Field for Independents to Compete with Large Chains

Maestro’s Guest Loyalty System with online capabilities is the first application to offer independents the same benefits as major chains to recognize, reward, and retain guests. The new organically-integrated Guest Loyalty solution is based on a single-image database and gives independent operators robust functionality to compete with high-profile programs that until now were only available to brand franchisees. The system easily automates the complex process of points tracking and redemption which minimizes errors and saves hotels considerable cost.  It enables operators to create loyalty programs with perks that reflect their unique brand and services to increase business. The Maestro Guest Loyalty system is mobile and social media optimized.




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