Newmarket International Announces that Starwood Hotels & Resorts has Selected HIS PremiumView as Preferred Market Intelligence Solution

  • Newmarket, an Amadeus company
  • 06.19.12
Newmarket International, Inc. announced that HIS PremiumView has been selected by Starwood Hotels & Resorts Worldwide to provide a Market Intelligence solution for its more than 1,100 properties worldwide.

HIS PremiumView will be used to help Starwood properties identify new business opportunities, monitor markets, and grow meeting and event revenue.

"HIS PremiumView delivers best in class market intelligence to our Starwood Sales Organization to help drive new business ," said Mario Maxeiner, director, new business development & prospecting, Starwood Hotels & Resorts. "Newmarket International provides us with a platform that can be used by all members of the Starwood Sales Organization, from local sales teams to divisional and global sellers to help identify new opportunities and generate new revenue streams."

HIS PremiumView provides unmatched accuracy, global market coverage, and over 20 years of data. HIS PremiumView is used by properties and venues worldwide and of all sizes and scope to help uncover opportunities, grow revenue, win more business, and monitor the market.

"We look forward to building upon this global partnership with Starwood Hotels & Resorts," said Steve Reiser, vice president, Newmarket International Inc. "We have served Starwood for many years and this new relationship will allow us to provide new services around the globe and positions Newmarket International to help Starwood drive even more revenue and growth."

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