LA Tourism to Offer Housing Management Services with Passkey's GroupMAX ME

  • Passkey (now a part of Lanyon)
  • 08.30.12
With the insider's scoop on local venue, dining and attraction options and intimate knowledge of area hotel inventory, the Los Angeles Tourism & Convention Board ("LA Tourism") is the ultimate resource for making any meeting professional's convention, meeting or event an absolute success. Rounding out the extensive menu of services currently offered, LA Tourism has selected Passkey's GroupMAX ME event housing management technology, becoming a full-service housing management provider for meeting professionals.

"The exceptional service LA Tourism offers, coupled with Passkey's comprehensive convention and meeting housing management technology, will help us provide our clients value like never before," said Michael Krouse, senior vice president, sales and client services of LA Tourism. "We want to help meeting planners better manage their event and meeting attendees better enjoy their event. Passkey's technology helps us accomplish both."
Meeting professionals seeking the "LA Experience" can organize their conventions and meetings knowing that the security, consistency and portability of GroupMAX ME is available at their fingertips. The technology lets attendees easily find and efficiently make their hotel reservations at official properties, helping to ensure contracted inventory is consumed. Mitigating the risk of costly attrition bills, meeting professionals can stay on track of their inventory blocks with real-time online and mobile access to event data, enabling them to make more intelligent inventory decisions.
Notably, when partnered with LA Tourism's all-encompassing housing services, GroupMAX ME is a cost-effective opportunity for meeting professionals to avoid excessive reservation fees that they often battle when employing a third party offering. 
GroupMAX ME technology also maximizes the profitability for member hotels helping to better align LA Tourism with the hotel community. GroupMAX ME's direct connectivity to hotels allows reservations to seamlessly transfer into a hotel's property management system or central reservation system, drastically saving on the labor costs and potential errors associated with manual data entry. This strategic relationship also allows hoteliers to promote upsell room options or pre and post stay discounts, as well as merchandize a la carte amenity and services packages.  
"We are pleased to partner with LA Tourism, helping to create strategic housing solutions for their meeting professional clients," said Greg Pesik, president and CEO of Passkey. "Not only does GroupMAX ME provide a powerful online booking engine, it provides all event constituents with unforeseen opportunities for dramatic revenue growth."

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