EasyRMS, an Infor company, Strengthens Partnership with Guoman Hotel Management Group

  • Infor, Revenue Management
  • 08.31.12
Leading provider of SaaS Revenue & Yield Management solutions to the global hotel industry, EasyRMS now an Infor company is proud to announce that The Kingsley by Thistle has joined the ranks of hotels worldwide that use the EzRMS product suite.

Located in Bloomsbury, The Kingsley (formerly Thistle Bloomsbury) hotel near Covent Garden, the British Museum and Oxford Street, is a four-star hotel offering 129 bedrooms. The hotel is located on the Northern, Central and Piccadilly Underground Lines, near Holborn and Tottenham Court Road stations, making it an ideal base for business meetings and special events.

Claire Castro, head of pricing - Guoman & Thistle Hotels, said “Our main challenge was around our manual forecasting processes and how the high level of uncertainty in our manual forecasts meant that we were not 100% confident in our pricing decisions. The process of setting rates and availability was also highly manual and therefore time consuming. Speed of execution has been a real challenge for us. We chose EasyRMS as we considered it to be the most highly developed solution - EasyRMS spent a great deal of time with us and really gave us confidence that they understood our requirements. We were looking for an evolving partnership with our supplier and felt that EasyRMS would be the most suitable for our future development needs.”

“Naturally our main objective is to achieve RevPAR and RGI gains. However, we are now really looking to begin streamlining our processes in terms of automating our forecasting and yearly budgeting. Our focus for "Phase 2" of our project is to really drive the use of the Ez-CONTRACT and Ez-QUOTE modules through the business giving us confidence that we are making sound pricing decisions in all our different market segments,” Claire said.

Paolo Levati, Revenue Management Consultant – EasyRMS said, “Over the past six months, we have been training Guoman and Thistle hotels and The Kingsley was the latest hotel that has been trained to use the EzRMS system. Prior to this, the hotel did not have any revenue management solutions to assist them which has proved to be challenging and time consuming especially for a hotel located in such a dynamic and fast-paced market in Central London. The training session went very well and I am confident that they now have the tools needed to help them gain better understanding of the market demand and improve revenues through the use of the EzRMS recommendations for Pricing and Yield.”

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