Digital Alchemy Partners With Evision Worldwide Expanding Range of Online Marketing Services for Hotels

  • Digital Alchemy, LLC.
  • 09.10.12
In a major enhancement of marketing solutions available to hotels globally, Digital Alchemy has partnered with Evision Worldwide to combine Digital Alchemy’s leading cloud-based customer relationship management (CRM) and e-marketing solutions with Evision’s web design and development, search marketing, content development, online distribution strategy, and industry-leading analytics reporting.

As a result of this partnership, each company’s respective clients will have direct access to the expert services of the other. Digital Alchemy’s e-marketing and hospitality specific CRM services include automated reservation confirmations, pre-arrival messaging, post-stay greetings and online comment cards, all customized to upsell amenities and reaffirm customer loyalty. These communication channels represent opportunities that are typically missed. Digital Alchemy not only hits each one, it does so with expert, pointed precision.
"Combining our services with Digital Alchemy's means more options and expanded opportunities for our clients to reach their target audience," said Melanie Korn, managing director of Evision Worldwide. "With Digital Alchemy, the guest experience is seamless, persuasive and engaging, which we know is a key concern of our hotel clients."

Evision takes an integrated approach to marketing: online revenue optimization is the service, and specific products like PPC or SEO are tools to use toward that end. The result is a frictionless experience for clients and online performance that boosts bookings, reinforces the hotel-guest relationship, and enhances the marketplace impression of the brand. The company shares the same personalized service philosophy as Digital Alchemy, making the partnership a natural fit.
“The Digital Alchemy Advantage represents a new paradigm of doing business online for the hospitality industry,” said Don Hay, Digital Alchemy CEO. “Evision shares our philosophy, and together we create a powerful, cost-efficient way for hotels to substantially improve guest relations, occupancy rates and online revenue."
Several properties have already lined-up to take advantage of the Digital Alchemy Evision partnership. The PERRY South Beach Hotel, Resort and Spa, a newly opened upscale oasis with dramatic decor and seductive ambiance capturing the Miami Beach experience, has already launched the combined marketing mix.

“Digital Alchemy has provided extensive support and education to our marketing department, making the addition of their solution a pleasurable experience that compliments our current initiatives with Evision,” said Rajneel Conhyea, director of revenue & distribution at the PERRY South Beach. “As a result The PERRY is already generating revenue linked directly to the implementation of Digital Alchemy’s e-marketing tools. This, in combination with bookings driven by Evision’s search engine marketing, has set us up to be very successful in the highly competitive South Beach market.”

For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit www.Data2Gold.com. More information about Evision’s online revenue optimization and marketing services can be found at www.EvisionWorldwide.com.




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