Online Bookings Boom Sparks New Distribution Partnership

  • Genares Worldwide Reservations Services
  • 09.18.12
Texas-based hotel reservations company, Genares, has chosen the Room Distribution Exchange (RDX) platform from SiteMinder to gain direct, two-way connectivity with the world’s leading booking sites.

RDX allows Genares to offer its own fully branded and supportable distribution product that delivers automated, two-way connectivity between hundreds of the world’s leading online booking sites and their own Central Reservation System (CRS). According to SiteMinder’s Executive Director for Global Sales and Marketing, David Williams, RDX eliminates the inherent complexity and high-cost of maintaining robust channel connections from PMS and CRS systems, in effect turning distribution into a commodity and no longer a complexity.“With the rapid evolution in technology for high-volume transaction systems, RDX is uniquely positioned to offer Genares’ clients an affordable, robust and scalable distribution platform,” Williams said. “Through RDX, technology companies gain extensive two-way access to a direct distribution network as well as plugging a major product gap.“We are very excited about Genares becoming another high profile technology company to choose RDX to bolster their distribution and product offering. The huge benefit for a company like Genares is that, with RDX, they maintain the full relationship with their hotel customers and Genares has all the tools needed to provide crisp and efficient support services without being reliant on a third party company. “Through RDX, our technology partners such as Genares gain a competitive advantage by removing the high-cost of building and maintaining a complex distribution network. Our partners can deliver added value to their hotel client relationships by plugging into RDX.”Director of Technology for Genares, Brad Smithart, said: “Genares chose to partner with SiteMinder because of their ability to integrate well with other products, the tools they provide to easily manage and review the status of individual booking channels, and their knowledgeable and responsive technical and management teams.” RDX is the only real time hotel room exchange platform, eliminating the gap between hotel reservation systems and booking channels. RDX helps PMS and CRS vendors, hotel chains and booking channels connect directly to their key partners, improving business efficiency and their bottom line. With ever-increasing complexity and costs associated with online distribution, RDX significantly alters the distribution supply chain and changes the way industry players operate. RDX is by SiteMinder. Visit

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