SuiteLinq Identifies Top 10 Services for In-Room Tablet Deployment that Increase Efficiency, Revenue & Loyalty

  • SuiteLinq, Inc.
  • 09.21.12
A recent Tnooz article, titled “How to Optimize the Mobile Travel Experience,” reports that tablet computers continue to gain mainstream adoption, with 55% of all mobile bookings now coming via tablet devices, according to Travelocity statistics. The key for successful hotel deployment is to “recognize tablets as a distinctive channel and create relevant and unique experiences that connect with the 'on the couch' mindset of the tablet user.” SuiteLinq Inc. , a leading single-source provider of in-room, on-site and mobile content, connectivity and commerce to hotels, has identified the top 10 services that hotels should feature via an in-room tablet offering in order to remain competitive.

“Today's travelers are demanding content at their fingertips, and they want it in an easily accessible format that is larger than their smartphone but more comfortable to use than a laptop, especially when lounging on the bed or sitting in an easy chair,” said Craig Ziegler, SuiteLinq president. “Our customers are realizing tremendous usage rates and added revenues with SuiteLinq's Q | Touch™ in-room tablet platform. The top 10 service features incorporated are designed to enhance the overall guest experience while driving revenues via on-site commerce, promotions, and advertising opportunities.”

Top 10 Q | Touch Tablet Services:
1. Guest Services:  Present concierge services, food-and-beverage promotions, restaurant reservations, room-service ordering, wake-up call, housekeeping requests, surveys, and more.
2. Integration-Ready POS:  Connect spa management systems, ticket purchasing, and similar reservation-booking engines enabling commerce from the room.
3. Message Center & Marquee: Engage in two-way messaging between staff and individual rooms, floors, group codes, or the entire property.
4. My Account: Allow access to folio review, express check-out, loyalty program integration, parental controls, and language preferences.
5. Travel Inf Display flight tracking, local weather, local traffic, world time, boarding pass printing, and airline and transportation information.
6. Maps and Wayfinding: Help your guests travel from point A to point B by offering easy to navigate wayfinding tools. Identify hotel outlets, meeting rooms, recreational facilities, and surrounding area activities.
7. Business Services: Provide Microsoft® Word, Excel, PowerPoint file creation and sharing plus from-room document printing.
8. Social Media: Drive new followers and use positive posts as content to drive on-site venue patronage.
9. Embedded rich media advertising:  Invite third parties and local retailers / entertainment venues to share in revenues by promoting their services to your guests.
10. Booking Engine: Entice your guests to make a reservation for their next stay at your hotel offering rewards for immediate booking while they are thoroughly engaged in their stay experience.

“Any service the hotel offers that contributes directly or indirectly to loyalty and the bottom line should be offered via the in-room tablet,” Ziegler said. “Today's travelers are used to transaction-based mobile prompts, and they are looking for ways to engage with the hotel to improve upon their experience. These 10 services are proven to generate more on-premise revenues by connecting guests to commerce-driven programs and promotions. In the case of integration-ready POS services and embedded rich-media advertising, partnering with relevant third party businesses and services positively impacts the bottom line.”

By integrating Q | Touch with SuiteLinq’s Q | Console content-management system, hotels can easily streamline content, services and performance analytics across all devices. Data is then stored off premise in Microsoft's scalable, cloud-based Azure solution which serves as an integration hub, capable of communicating with other Microsoft platforms. 

“At the end of the day, when hotel guests want comfort and convenience, we are finding that tablets are the mobile device of choice,” Ziegler said. “Our customized Q | Touch in-room devices are easy to install, easy to manage, easy for your guests to use, and the most feature-rich and flexible interactive devices available. It’s the ideal way to put all hotel amenities and on-site commerce opportunities in front of guests when they are ready to engage – and buy.”

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