Digital Alchemy Integration With Stash Hotel Rewards Makes Loyalty Management A Breeze For Boutiques

  • Digital Alchemy, LLC.
  • 10.01.12
Digital Alchemy, the pioneer of customer relationship management (CRM) and e-marketing solutions for the global hotel market, is teaming up with one of the country’s leading independent hotel loyalty programs, Stash Hotel Rewards®, to streamline loyalty account management.

Digital Alchemy’s Smart-Messaging Integration makes it simple for guests to join, earn and see Stash Hotel Rewards Points and messaging in fully dynamic and customizable e-marketing communication pieces.

The integration allows hotels using Digital Alchemy to display Stash Hotel Rewards Points earned for each stay on a guest's reservation confirmation messaging, a prominent reminder to the guest that they are being rewarded for the hotel stay. Those guests that are not Stash members are similarly notified how many points they could be earning, encouraging them to sign up for the complimentary program. The messaging template includes a section for a personalized, customized note from the hotel, along with details about earning and redeeming Stash Hotel Rewards Points.

“Loyalty programs have become incredibly valuable components to a hotel’s overall marketing and CRM effort, and Stash Hotel Rewards makes it possible for independent and boutique properties to tap into that important customer segment and wealth of marketing intelligence,” said Digital Alchemy CEO Don Hay. The Smart-Messaging Integration from Digital Alchemy complements front-desk staff efforts to register new loyalty members, generating online sign-ups and clearly presenting the benefits of participation to guests.

The benefits of a robust loyalty program like Stash Hotel Rewards is obvious, with a third of guests rating a loyalty program as very important in deciding where to stay. Loyalty program members will pay more for a hotel room on average, and they are twice as likely as nonmembers to return, purchase, and recommend a participating hotel. *

Travelers can join Stash for free at Stash members earn five points for each dollar spent on eligible room rates and can redeem them at great independent hotels across the United States. Stash Points never expire, and redemption is simple, without blackout dates or category restrictions found in many chain programs. Stash partner hotels also provide members with exclusive travel deals.
One of the first hotels to benefit from the Smart-Messaging Integration is The Lenox, an upscale boutique in Boston's Back Bay district and a member of Preferred Hotel Group. "The Lenox is fortunate to partner with Digital Alchemy and Stash to roll out this exciting integration," said Scott Grigelevich, director of sales and marketing for The Lenox. "We are thrilled to engage our guests through our Digital Alchemy correspondence in the Stash Hotel Rewards program. We are confident it will increase awareness of this guest benefit, as well as add value to our guest communication.”

The Smart–Messaging Integration is the latest enhancement to Digital Alchemy’s line of comprehensive customer relationship management (CRM) and e-marketing solutions for the global hotel industry. Its flagship eRelationship module is designed to help hotels of all sizes to craft profitable, long-term relationships with guests. With reservation confirmations, cancellation notices, pre-stay marketing messages and post-stay greetings automated and customized to upsell amenities and reaffirm customer loyalty, Digital Alchemy includes myriad opportunities to build incremental revenue through its CRM email platform.

For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit

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