Digital Alchemy Introduces Mobile Life™ – an Integrated Mobile Suite Providing Mobile CRM, E-marketing, and Guest Service Solutions

  • Digital Alchemy, LLC.
  • 10.23.12
Digital Alchemy, a pioneer of customer relationship management (CRM) and e-marketing solutions for the global hotel market, introduced Mobile Life™, a comprehensive set of cloud-based mobile applications designed to meet virtually every hotel marketing and guest service need via the mobile platform.

Mobile Life is comprised of four innovative products – iNeed™, MXPRESS™, XPRESSGUIDE™ and mSurvey™. Each solution provides a valuable service to hotel guests, and strong revenue and ROI.

A key component of Digital Alchemy’s Mobile Life is iNeed, a guest-facing application that makes it easy for guests to digitally submit service requests for common needs such as housekeeping, room service, valet, meeting room service and maintenance. Each request is instantly pushed to the hotel’s guest response system, displaying the request on a central dashboard for hotel management and staff to view. This dashboard interface allows management to assign requests to proper staff members or set up automatic notifications and track the status of each request in real time. iNeed is integrated with the hotel property management system, giving staff instant knowledge of the guest’s identity and profile. Digital Alchemy offers full customization of iNeed to individual hotels and groups, allowing for user interface branding as well as changes to the service forms and icons.

Another Mobile Life application, MXPRESS, provides a mobile micro site for smartphone and tablet users. These mobile micro sites provide consistent branding and are convenient and informational, helping guests to stay engaged while being directed to a property’s most popular and profitable amenities. MXPRESS can be transformed for uses with spas and golf courses and even save-the-date wedding planners. Notable conveniences of MXPRESS include interactive maps, photo galleries, clickable phone numbers and email addresses. Staff members maintain MXPRESS through a powerful CMS interface at their desk or make changes via their phone’s browser.

Focusing on the tradeshow and exhibition audience, XPRESSGUIDE serves as an interactive mobile conference guide or a customized and dynamic group website. The solution delivers session schedules, exhibit floor maps, information on speakers and sponsors, transportation information, event details and more directly to attendees’ smartphones or tablets. This saves the venue from overproducing costly print materials for each trade show and offers built-in advertising opportunities for revenue generation. Information can be dynamically updated anytime, even via the meeting planner’s mobile phone or tablet.

Taking guests’ feedback to a new level, mSurvey allows guests to conveniently submit surveys from their mobile devices. The solution then provides real-time reports for hoteliers, giving them the ability to respond quickly to areas that require attention or recognition. As a benefit of using mSurvey, hotels can positively impact their presence on Internet review sites, such as TripAdvisor, by posting top reviews directly from the reporting module.

A key differentiator of Digital Alchemy’s Mobile Life Suite is that the solutions are Web browser based rather than forcing hotel guests to download and install an app on their mobile devices, making the experience significantly more seamless and convenient. Mobile Life provides a host of operational benefits for the hotelier as well. Since the Mobile Life Suite is 100 percent cloud based, it does not require costly infrastructure such as on-site servers, and there is no software to purchase or maintain. All Mobile Life apps can also be integrated with each other. For instance, a guest using iNeed can easily tap over to MXPRESS, giving them a completely different set of options and information, or tap over to mSurvey, giving the option to leave feedback on customer service or experience.

“Mobile Life is a revolutionary way to enhance the guest experience,” said Don Hay, Digital Alchemy’s CEO. “It provides a seamless experience for hotel guests that will make them enjoy their stay and increase the odds that they will return and share that positive experience with others. It also provides a host of revenue opportunities for the hotel that begins the moment reservations are made and continues through to checkout and beyond. Because the solutions are integrated and interfaced with the PMS and guest response system, they maximize the use of guest data to benefit hoteliers in as many ways as possible.”

All of Digital Alchemy’s mobile solutions links can be delivered in various ways, such as in reservation confirmations, pre-stay emails, or even embedded on the hotel website. iNeed, MXPRESS, XPRESSGUIDE and mSurvey can also be accessed through QR codes on keycards, door hangers, room signage and other marketing materials. Mobile Life’s intuitive technology automatically detects the device accessing it and serves up the mobile phone, tablet or desktop-optimized version for a more user-friendly experience.

Hotels using Digital Alchemy’s Mobile Life solutions have proven their effectiveness in streamlining communications and improving property service levels. iNeed was developed at and for great properties such as the MODERN Honolulu, Hotel Valencia Riverwalk and the Houstonian Hotel, Club & Spa, where it is being used in conjunction with MXPRESS.

Speaking to why iNeed was a perfect fit for the MODERN Honolulu, Director of Rooms Nic Barger said, “We are a high-design lifestyle hotel with simple, uncluttered guestrooms. One of our marketing obstacles is that we want to stay true to the design and not have tent cards and collateral everywhere in the room. Prior to iNeed, this really hindered our ability to inform our guests of all our amenities and services. Within 20 minutes of turning on iNeed, we received multiple requests for our iPads®, iPods®, Keurig Coffee Makers and water warmers. Our guests have been delighted and have given us very positive feedback about how ‘cool’ iNeed is.”

Mobile Life applications are offered in conjunction with Digital Alchemy’s comprehensive line of CRM and e-marketing solutions for the global hotel industry and are designed to make it easier for hotels to offer the best mobile conveniences while generating more ROI opportunities.

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