IHG Takes Meetings Online with Passkey's GroupMAX Technology

  • Passkey (now a part of Lanyon)
  • 10.23.12
IHG (InterContinental Hotels Group) (NYSE: IHG) has launched a new meetings and events booking tool across 23 of its Australian and New Zealand properties, giving meeting attendees a seamless way to book their hotel rooms and planners a more efficient process to work with IHG hotels.

The industry-leading GroupMAX reservations technology, developed by U.S.-based Passkey, allows hotels, event planners and attendees to fully automate their group reservations process, offering more convenience, greater economic value and a more streamlined meetings process for all parties.

Hosted entirely online, GroupMAX is designed for use by any standard Web browser or smartphone. It is also equipped to handle various unique business needs including multiple types of events and attendees, as well as a wide range of booking methods, payment types, languages and currencies.

"IHG recognizes the role technology plays in hotel service delivery, especially with regard to our MICE (meetings, incentives, conferences and exhibitions) clientele," said Anne Gill, IHG director, commercial, Australasia. "We are confident the new tool will foster tighter relationships between its hotels, clients and guests, and that its deployment will provide the hotels with actionable insights into their MICE business."

The 23 IHG properties deploying GroupMAX will be equipped with a suite of tools that ensure peace-of-mind and higher levels of service for clients and attendees including:

  • Online hotel booking: Attendees can now look forward to the convenience of Web and mobile hotel reservations, and will be able to enjoy a wide range of accommodation and amenity options, on top of the exclusive offers negotiated specifically for the event. Hotel availability and rates are displayed online, helping to encourage more attendees to book within the block, and availability can also be embedded across various social networks, taking block visibility to an advanced new level.
  • Live event tracking: Meeting organizers can optimize their room block contracts with a set of online tools including live tracking, accurate reporting and proactive smart alerts for attendees. In turn, the real-time tracking helps meeting planners better mitigate financial risks.
  • Automated room lists: MICE organizers will appreciate all attendees data contained in GroupMAX's room list tool is PCI (Payment Card Industry) secure, eliminating the risk associated with transferring private financial detail across email. The automated room list tool also enables planners to self manage any amendments to the booking, removing back and forth between the organizer and hotel.
  • Increased pickup: GroupMAX enables forward-thinking planners to deploy automated email reminders to attendees, thus gaining traction over control of a room block. This pre-emptive tool can detect poor pickup against historical pace, helping to keep the planner better informed, and potentially negating the need for post-event audits.
  • Professional email marketing: The 23 participating IHG hotels are able to leverage GroupMAX's integrated email marketing platform to create new service opportunities which can be communicated to attendees prior to arrival, during the event/conference and after they have departed. The new service opportunities include accommodation upgrades and special food and beverage offers.
IHG is now a key user of Passkey in Asia-Pacific (consisting of Australia, New Zealand, Hong Kong, South-East Asia and Greater China) with 30 properties within the company's regional portfolio utilizing Passkey's GroupMAX tool.

The 19 IHG properties using GroupMAX in Australia are: InterContinental Adelaide, InterContinental Sydney, Crowne Plaza Adelaide, Crowne Plaza Alice Springs, Crowne Plaza Canberra, Crowne Plaza Coogee Beach, Crowne Plaza Darwin, Crowne Plaza Hunter Valley, Crowne Plaza Melbourne, Crowne Plaza Newcastle, Crowne Plaza Surfers Paradise, Crowne Plaza Terrigal, Crowne Plaza Perth, Holiday Inn Cairns, Holiday Inn Darling Harbour, Holiday Inn Darwin, Holiday Inn Perth City Centre, Holiday Inn Potts Point and Holiday Inn Sydney Airport.

The 4 IHG properties using GroupMAX in New Zealand are: InterContinental Wellington, Crowne Plaza Auckland, Crowne Plaza Queenstown and Holiday Inn Auckland Airport.
Passkey is one of the travel industry's de-facto standard hotel booking technologies for meetings and events. The company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for clients to offer event-specific Web/mobile booking sites for event attendees to book their hotel rooms online while enjoying multiple stay and upgrade options. With offices in the United States, the United Kingdom and Singapore, the Passkey global network now includes over 90 percent of major U.S. and U.K. convention and visitors bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.

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