Cendyn's MeetingLouisville.com Sells Louisville, Ky. for Meetings/Conventions, Increasing Revenue for Participating Venues and Hotels

  • Cendyn
  • 11.29.12
To distinguish and sell Louisville, Ky. as a premier location for meetings, conventions and events, Cendyn recently launched MeetingLouisville.com.

Cendyn, a full-service digital marketing agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries, was asked by Al J. Schneider Company to design and build a site specifically for meeting planners. Cendyn worked with Al J. Schneider Company to create the comprehensive website to increase RFPs for Louisville’s convention, meeting and event spaces.

The website allows meeting planners to decide which properties are best suited toward their clients’ needs. Meeting planners can submit RFPs for Galt House Hotel, Crowne Plaza Louisville Airport, Kentucky Exposition Center, Kentucky International Convention Center, KFC Yum! Center and The Kentucky Center for the Performing Arts.

Features Cendyn incorporated into MeetingLouisville.com include: 
  • Meeting Planner Toolkit with facts, photos/videos, transportation, promotion, testimonials, itineraries
  • Map of Louisville featuring conference centers and attractions
  • Community calendar/list of citywide events
  • ePostcards
  • Special offers for meeting planners
  • “What’s Your Event?” page, directing meeting planners to venues/hotels suited toward clients’ specific needs
  • “Why Louisville?” page

To drive traffic to the website, Cendyn designed a page offering a $5 Starbucks gift card to the first 500 users who submitted RFPs. Additionally, one user was chosen to win a $1,000 Visa gift card.

Since Cendyn launched MeetingLouisville.com, the website has delivered exceptional results, including having over an 85% new visitor rating over the last four months, and it continues to drive business to all venues and hotels featured.

“We have been very impressed with Cendyn’s professionalism and superior industry know-how,” said Rita Stephenson-Reedy, corporate marketing director for the Al J. Schneider Company which operates the Galt House Hotel and Crowne Plaza Louisville Airport. “The final result was exactly what we were looking for in a meeting and convention focused website.”

“We designed MeetingLouisville.com to be a win-win for all parties involved,” said Cendyn President Charles Deyo. “Unique in that it is not driven by one facility, the website is an extraordinary revenue generator for all venues and hotels featured.”

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