Nor1 Secures $9 Million in Series B Funding Led by Concur

  • Nor1
  • 12.18.12
Nor1, a technology leader in upsell solutions, announced that it has secured $9 million in Series B funding led by new investor Concur (NASDAQ: CNQR), a leading provider of integrated travel and expense management solutions.

The additional money will provide Nor1 with funding for continued growth through product innovation and market expansion.

As part of the strategic investment, Concur and Nor1 have entered into an alliance agreement, under which Concur will use Nor1’s eStandby Upgrade™ solution to make hotel upsell offers available to their business travel customers. Millions of travelers each year request eStandby Upgrades from thousands of Nor1’s partner hotels including the many properties of Hilton, Hyatt, Carlson Rezidor, InterContinental and Kimpton Hotels. The parties have also agreed to integrate Nor1’s upsell solutions with TripIt™, a leading mobile travel organizer from Concur that makes it easy for travelers to organize and share their trips.

“This latest round of investment is evidence of Nor1’s outstanding progress in business development and technological advancement. These new funds will provide an even stronger foundation as we accelerate the growth of our products and distribution," said Nor1 co-founders Art Norins and Jason Bryant, CEO and president, respectively. “Concur is an excellent partner for us with a great track record. We’re excited to see what we can do together.”

“Concur’s vision for The Perfect Trip is built on creating a travel ecosystem that dynamically responds to the needs of business travelers, the companies that they work for and the suppliers that serve them,” said John Torrey, executive Vice President, Corporate Strategy for Concur. “Entrepreneurs like Nor1 are developing the next set of innovations that will ultimately deliver an even better travel experience to our users. Through the power of the Concur T&E Cloud, we’re bringing the best of these innovations together to revolutionize business travel and deliver greater value to corporate clients, suppliers and travelers alike.”




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