Hospitality Financial and Technology Professionals (HFTP®), producers of the 2007 Hospitality Industry Technology Exposition and Conference (HITEC®), have announced the brand new HITEC FAVE Awards, a program that will identify HITEC attendees' favorite booth designs and technology solutions.

The new awards will be unveiled during HITEC 2007, June 26-28 in Orlando, Fla.

HFTP devised the HITEC FAVE Awards based on responses from focus groups and surveys. The feedback indicated that attendees were seeking a program that would give exhibitors an added incentive to promote their technologies and exhibits, and enhance the sense of excitement and competition at the exposition. HITEC attendees will vote on their favorite island booth, favorite inline booth and favorite exhibitor giveaway. In addition to voting on booth design, attendees will vote for the HITEC Favorite Solutions Awards, which will select the five favorite technologies or solutions exhibited at HITEC.

"The Favorite Solutions Awards are very important because they highlight the five technologies or solutions that stand out among a large group, singling out which ones attendees feel will have the greatest impact on the industry," said Frank Wolfe, CAE, HFTP CEO and executive vice president. "The HITEC FAVE Awards will bring a new level of excitement to the show and will encourage greater interaction between attendees and exhibitors, who will be challenged to be noticed."

Attendees will note their favorites as they explore the exhibit hall and then vote at one of the FAVE Awards voting stations in the exhibit hall. Award winners in all four categories will be announced at Thursday’s closing session, “2007 CIO Challenge: Suppliers Respond.” Winning companies will also receive industry-wide promotion as an HITEC FAVE award recipient and will be listed on the HITEC Web site throughout the year.