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Bezurk.com Secures Marketing Alliance with Carlson Hotels Worldwide

  • Bezurk.com
  • 05.08.07
Bezurk.com, the Asia Pacific travel search engine, announced a marketing alliance with Carlson Hotels Worldwide®, one of the world's largest privately held hotel companies to feature real-time rates and availability for all Carlson Hotels properties worldwide to their Asia Pacific-based audience.

The program will drive customers directly into the five Carlson Hotels Web sites to book their hotels. Carlson operates more than 940 hotels in 71 countries under the brands Regent Hotels & Resorts, Radisson Hotels & Resorts®, Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM and Park Inn®.

“During the past two years we have made significant investments in our direct online capabilities. This has been complemented with a comprehensive redesign of our hotel branded Web sites providing more relevant and enriched content combined with even speedier booking capabilities,” said Frank Trampert, vice president of distribution services and IT, Carlson Hotels Worldwide. “Bezurk’s leadership team clearly understands what hotels and travelers look for when booking travel. Their approach to travel search is clever and supplier-friendly, which is a great fit with our strategy of increased direct bookings to our Web sites, reaching a highly qualified customer base motivated to book online.”

Bezurk Founder and Chief Marketing Officer Craig Hewett said, “Carlson’s world-renowned hotel brands cater to both luxury and mid-scale travellers and will significantly enrich the range of real-time hotel properties searchable using Bezurk.com. We are pleased to be selected as one of Carlson Hotels' preferred marketing channels in the Asia-Pacific region and look forward to delivering customers direct to their branded Web sites."

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