Yahoo! Canada Announces Social Media Expert Dr. Hunter Madsen to Present at Online Revealed Canada Conference

  • Online Revealed Canada
  • 05.11.07
Yahoo!’s social media expert and marketing director, Dr. Hunter Madsen will be joining the list of innovative speakers at the much anticipated Canadian Online Travel Conference – Online Revealed Canada, to be held this May 28th and 29th at the Sheraton Centre, downtown Toronto.

Dr. Madsen will address the future of online social communities, Yahoo!’s plan for its social media services, and how Canadian travel professionals can connect with social communities and generate revenues from social media platforms such as blogs.

Discussing a wide variety of topics including the power of social media, behavioral targeting and its effect on both branding and direct response for marketers, Hunter brings a uniquely Canadian focus on how to leverage the online travel marketing space.

Last year Madsen took over as head of marketing for Yahoo! in Canada, having come from the company’s Silicon Valley headquarters. Originally a social scientist, Madsen received his doctorate from Harvard University and subsequently lectured there before beginning his marketing career with J. Walter Thompson. Hunter is considered a pioneer of marketing in new media.

“Canada has long been an important market for Yahoo!,” said Hunter. “We are pleased with the opportunity to present current and relevant information as it relates to social media and its effect on the travel marketing to the Canadian tourism industry.”

Dr. Hunter Madsen will join Martin Byrne, director, Yahoo! search marketing and Online Revealed Canada’s closing keynote speaker.

“Yahoo!’s vision of providing quality education for the Canadian online travel market is perfectly aligned with the goals of Online Revealed,” said Patricia Brusha, co-founder and co-chair of the event. “The support of Yahoo! Canada adds a new level to the unique quality of content for this year’s conference.”

Space is still available but limited as conference registration is filling up quickly. Canadian hospitality industry professionals are securing space within the 16 unique workshops - exploring four different tracks of hands-on application sessions including: Search Engine Optimization, Paid Placement, New Media and Travel.



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