Cairnhill Group Further Reinforces Its' Alliance with IDeaS to Distribute IDeaS Revenue Optimization Solutions and Services with 5 Year Exclusivity Agreement in Mainland China and Taiwan

  • 05.21.07
IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry's fastest growing technology companies, announced today that they had entered into a five year exclusivity agreement for China and Taiwan with Singapore based Cairnhill Group Holdings Pte. Ltd.

Cairnhill Hospitality Intelligence (CHI), a division of the Cairnhill Group, has been distributing the IDeaS Revenue Optimization Solution in South East Asia and China since 2004. The exclusivity deal for China and Taiwan enables both companies to increase their focus on these important markets. "China in particular is growing at an incredibly fast rate. In this complex market we need an effective and stable partner to capitalize on the increasing demand for Revenue Management Services (RMS) and software solutions." said Grahame Tate - IDeaS Managing Director - Asia Pacific. The deal follows many successes and important sales in China and South East Asia. Hotel groups such as Gloria, Equatorial, Impiana, Park Royal, Pan Pacific and Dusit Thani have all become valued IDeaS clients through the CHI network.

"The Cairnhill Group has had very close ties with IDeaS since the inception of the relationship in 2004. The exclusivity agreement with CHI will enable our clients to realize greater benefits from IDeaS Solutions and Services" - said Rodney Tan, Group Chairman of the Cairnhill Group. "The demand for Revenue Management is strong in China. Most of the International chains have either deployed an automated RMS strategy or are in the process of doing so. These international groups are competing in many of the same markets that the local groups are competing in. RM education, process and systems are the next challenge for the local groups and CHI is there to assist these local groups optimize their revenues and maintain their competitive position. We see the exclusivity agreement as key to helping us achieve this objective" said Tan.

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