Phoenix Inn Suites Chooses SynXis as the Answer to their Distribution Needs

  • SynXis Corporation
  • 05.24.07
SynXis, the Sabre Holdings business that provides hotel reservation management, distribution and technology services globally, announced today that Phoenix Inn Suites has selected SynXis as its exclusive distribution service provider.

Phoenix Inn Suites’ eleven properties will use the RedX Distribution Management System to sell their rooms through multiple distribution channels including: global-distribution systems (GDS), online travel sites, and Phoenix Inn Suites’ website ( using a state of the art booking engine. Phoenix Inns selected SynXis, in part, because of the flexible revenue-management tools incorporated into RedX, which enable the hotel group to efficiently and effectively execute their rate strategy across all channels.  

“We take a streamlined approach to revenue management and RedX makes it easy for us to deploy our plan,” said Chad Goodnough, senior vice president, sales and marketing of Aimbridge Hospitality, owner of the Phoenix Inn Suites brand.  “We love the many features that are sophisticated, yet easy to use, like ‘derived rates’ which basically eliminates any human error by automatically adjusting rates based on the rules we’ve set.”

In addition to being impressed by SynXis’ RedX technology, Phoenix Inn Suites also switched to SynXis because of its training, customer support and account management expertise. SynXis will help Phoenix Inn Suites identify specific opportunities for growth and ensure they are utilizing RedX to optimize revenue throughout the chain and across all channels.

“This customer win is extremely important to us because it validates the investment we have made in our technology and our team over the last several years,” said David Meltzer, Vice President of Sales for SynXis. “Our unique approach to customer service will ensure a successful partnership for SynXis and Phoenix Inn Suites into the future.” 

“We also have been impressed with how flexible the SynXis team was in meeting our needs,” added Goodnough.  “We are deploying a new property-management system, NOVEXSYS, that was built by our technology partner, Centrada, and with the RedX Property ConnectSM we will have a one-way interface that provides automated reservation delivery which saves our team  time and eliminates data entry errors.” 

The Phoenix Inn Suites is a collection of 11 premier all-suite hotels conveniently located in important business and leisure destinations in Oregon, Washington and Arizona. The Phoenix Inn Suites are dedicated to serving their customers by providing superior guest service, spacious suite accommodations and a personal touch. Phoenix Inn Suites is an independent brand, operated by Aimbridge Hospitality. Phoenix Inns will be represented on the GDSs by the YX chain code.
SynXis products and services enable hotels to maximize revenue and reduce costs through innovative technology combined with reliable and proven support. RedX, at the solution’s core, is a web-based distribution-management system that enables property managers to distribute their inventory across all channels easily and efficiently. It provides connectivity to the GDSs, third-party travel site and directly to guest via the website booking engine. This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after more than a year of market research, customer feedback and usability testing. SynXis also provides complementary services such as Revenue Management Consulting, GDS and Travel Agent Marketing Programs and a full service, private-label call center.

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