Online Revealed Canada Travel Marketing Conference Provides Hands on Training for Online Marketing

  • Online Revealed Canada
  • 05.25.07
The Canadian Online Travel Conference, which will take place this May 28th and May 29th at the Sheraton Centre downtown Toronto, will present workshops and presentations from online marketing giants like Yahoo! Canada, Orbitz, Google, World Hotels, Intrawest, Days Inn Canada and more to assist Canadian Travel professionals compete in the global online travel marketplace.

Speakers and workshop leaders will bring together their thoughts on the Canadian Online Travel Market, along with a ground breaking travel study presented by Phocuswright - sponsored by the Canadian Tourism Commission (CTC).

"Our workshop tracks will focus on organic and paid advertisement placement, as well as social media trends such as blogs and Web 2.0, the dot Travel impact, and a host of other relevant topics specific to marketers in the Canadian Hospitality and Travel sectors." said Alan Young, Vice President of Online Revealed, and co-chair of the Conference.

Organized and produced as a "grass roots" effort to recognize Canada as special and unique when it comes to Online Travel distribution, Online Revealed Canada 2007 will bring together travel professionals, Individual hotels, Hotel Brands, Agencies, Destination Marketing Organizations and Suppliers to stake claim on the multi-billion dollar online travel market.

Industry experts from such organizations as Google, Sears Travel, Orbitz, A Couple of Chicks e-Marketing, and HSMAI Canada, among others will present workshops that will offer attendees a hands-on approach to online marketing and distribution - with a uniquely Canadian focus.

Sessions led by industry leaders such as Victoria Edwards, Vice President, Strategic Development for Buckhiester Management - will provide practical solutions for Revenue Managers, Sales and Marketing Directors and those on the front line of online travel distribution.

Yahoo's Social Media expert and Marketing Director, Dr. Hunter Madsen will also be joining the list of innovative speakers with his thoughts on Understanding the sharing of information through online communities and its impact on Travel.

The two-day workshops will allow participants to look at a more tactical approach to online travel advertising. Attendees will hear from leading industry professionals about topics such as Search Engine Optimization, Search Engine Marketing, the impact of Social Media and ways to leverage the new online medium to compete in a new global economy.

Plans are already underway for Online Revealed Canada 2008 which will take place on Canada's West Coast in Calgary, Alberta. Online Revealed will also present six Regional Road Shows to take place in major Canadian cities over the next 12 months.

 



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