Maestro Partners with Hotel Operators and Experts on Web 2.0

  • Maestro PMS
  • 06.06.07
NORTHWIND, provider of Maestro PMS Enterprise Property Management hotel software and reservation software solutions for hospitality, enabled hospitality professionals to address marketing challenges in today’s Web 2.0 environment through its sponsorship of the Online Revealed Travel Conference in Toronto, Canada.

More than 200 attendees from every facet of the hospitality industry met May 28-30, 2007 at the second annual conference.  Attendees heard nearly 30 speakers from Yahoo! Canada, Orbitz Worldwide, TravelZoo and other companies share insights on the ever-changing online marketplace and its affect on tourism.

Shelly Edwards, senior solutions consultant for NORTHWIND and representation at the conference, referenced a statistic from conference presenter Trip Advisor.  “Over 73 percent of all online bookings are researched on tripadvisor, a social community of over five million travelers who post reviews and opinions of hotels, vacations and more.  What that means is the consumer is really setting the value of hotel offerings and affecting every aspect of the buying decision.”

Edwards suggests these tactics for hotel operators to be effective in the dynamic Web 2.0 environment, where their control seems to be lessened:
  1. Get involved - make sure you know what is being said about you online and contribute whenever and wherever you can. Think outside the box.
  2. Focus on a total travel experience not only of your property but of your destination.
  3. Understand who your most valued guests are at a very granular level.

“Our promise is to continue to focus on the business requirements of hotel operators, which in this case means continued support of our clients in the online environment of Web 2.0., an environment that is typified by the influence of social media on travel decisions,” said Warren Dehan, president U.S. operations for NORTHWIND-Maestro PMS.  “Social media is a growing force on the Web with consumers turning to travel review sites, forums, wikis and blogs for trusted travel advice.”

“Maestro’s Yield Management features enable our customers to offer BAR rates, best available rates that are viewed by the consumer as a fair way of offering value by market segment.  Our full two-way integration to the GDS and third party suppliers ensures price parity across all channels,” said Warren Dehan. “Maestro’s ResEze booking engine also allows hoteliers to offer more than just a room for their guests; they can focus on creating the total guest experience with dinner reservations, spa appointments and third party activities such as theatre and jet ski reservations. The Maestro Business Intelligence module, Maestro Analytics, can supply detailed guest and group information at a very granular level, which is needed to create a successful value proposition in the dynamic Web 2.0 environment.”

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