Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products

  • Softscribe
  • 06.07.07
Softscribe® Inc., a technology public relations firm focused on driving sales for companies in vertical markets, today announced it will offer keyword research and website optimization services to hotel operators and other companies as standalone products.

The firm’s signature KeywordCapitalSM keyword phrase research and WebScribe® website optimization services were previously available only to retainer clients.

 “Two events triggered our decision to offer KeywordCapital and WebScribe as standalone services to hotel operators and other companies in our vertical markets,” said Softscribe President Michael Squires. “We added additional best-in-class talent to oversee our Online Marketing, Search Engine Optimization and Keyword Research services, and we experienced a sharp increase in demand from clients and prospects for help with Web visibility.”

Squires explained further, “To generate increased leads from the Internet, hotel operators and other companies must optimize for two key audiences:  users and search engines.  Fresh content, link building campaigns and keywords are the biggest attractors for search engines.”   Squires also said the optimization process exponentially increases the value of a company’s existing investment in marketing writing and messaging.

 KeywordCapital’s deliverable includes 100 optimized keyword phrases specific for each hotel operator or other client.  After an analysis of each client’s site and upon request, Softscribe also delivers WebScribe, which includes the appropriate number of optimized gateway – or high value entry – pages with optimized keywords in URLs, title tags, meta descriptions, meta keywords and in-page text.

 Clients JDA® Software Group, Inc. (Nasdaq:JDAS) and Aptech Computer Systems, Inc. deployed Softscribe’s expanded KeywordCapital and WebScribe products in 1Q and 2Q’07, respectively.

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