Boar’s Head Inn Selects TravelCLICK for Web Booking Engine and GDS Connectivity

  • TravelClick
  • 07.07.06
TravelCLICK Inc., a leading provider of hotel business process management (BPM) solutions, announced that Boar’s Head Inn, a 170-room full-service luxury property near Charlottesville, Virginia, selected TravelCLICK’s iHotelier central reservation system (CRS) for Web site reservations to improve online conversion and increase online booking revenue as well as for connectivity to the Global Distribution System (GDS).

Boar’s Head Inn required a Web site booking solution that drove more revenue online.  The intuitive design of iHotelier’s award winning booking engine allows the hotel to feature guest rooms with rich room photography and captivating descriptions, providing up sell opportunity and increased average daily rate (ADR).  With just one click, inventory and rates display in real time, all on a single screen, creating a fully interactive shopping environment for guests.  Flash enables compelling photography and easy navigation that keeps visitors engaged, facilitating lower abandonment and higher booking percentages.

“iHotelier gives us reliability plus marketability – so we can present all our property has to offer quickly and effectively, subsequently driving more revenue online,” said Vicki Walker, director of sales and marketing at Boar's Head Inn.  “In the first few months alone, we saw a 28 percent increase in online reservations with iHotelier.”
Boar's Head Inn also required a highly reliable CRS that was not subject to frequent unplanned outages.  As a destination venue, service consistency and dependability is a key element of their corporate identity.  iHotelier provided a significant improvement in the hotel’s reservation system uptime and performance.
"Boar’s Head Inn has taken full advantage of the power of iHotelier to capture more customers and higher profits online,” said Scott Farrell, senior vice president of TravelCLICK.  “In addition to value added packages designed to create a unique guest experience and drive incremental revenue, the hotel is presenting to all its target markets in multiple languages including English, French, Spanish, Japanese, Italian, and German.” 

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.