SoftBrands, Inc., a global supplier of enterprise application software, announced that it has released a two-way interface to the SynXis RedX Distribution Management System OTA 5.1.0, successfully connecting the SoftBrands Epitome property management system (PMS) to SynXis’ premier distribution service.

“The hospitality industry is not only focused on providing customers with access and control over the booking preferences but also on seamlessly integrating the suppliers, distribution channels and providers to better manage business,”  said Scott Alvis, president and general manager of SynXis.

The RedX two-way interface allows for the delivery of reservations from the RedX booking channels to the Epitome PMS, but also delivers guest profile information and the ability to manage rates, availability and restrictions from the PMS, which means better control and better business.  SynXis provides reservation delivery from all four GDSs (Sabre, Galilleo, Amadeus and Worldspan), online travel sites (such as Travelocity, Priceline.com and Orbitz) and hotel Web sites with the RedX booking engine.

“Providing robust connectivity to SynXis RedX is another example of SoftBrands’ commitment to providing its customers with a full range of distribution solutions,” said Steve Van Tassel, senior vice president and general manager of SoftBrands Hospitality.  “By partnering more closely with SynXis, we can offer our mutual customers better support and an improved ability to maximize both occupancy and rates.”