Hot Shots


09/17/2020
Mercedes De Luca

Mercedes De Luca

CIO
Pebble Beach Resorts
Mercedes De Luca is chief information officer at Pebble Beach resorts, where she brings an extensive background in ecommerce, software and consumer internet technology to bear. She joined the company in 2017 after holding leadership positions with Basecamp, Sears Holdings, Yahoo! and start-up ecommerce platform MyShape, where she led the development of digital shopping experiences to build customer loyalty and drive sales.

De Luca, who is recognized for driving innovation, says her ecommerce background has helped her gain a deep understanding of consumer behavior. “I spent a lot of time in the personalization space, and I’ve always been focused on how technology can help customers,” she said. “Regardless of the industry, the best experiences are the ones in which consumers don’t even think about the technology they are using because their experiences are so seamless.”

One of De Luca’s most ambitious initiatives at Pebble Beach Resorts surrounded its recent centennial anniversary. As part of the milestone celebration, the company unveiled its new visitor center, so the IT team created a digital guestbook that not only collects the names of the people who visit the center, but also provides insight – via a short digital survey – into why they are visiting.

Click on the following link to read more: 
https://www.hospitalityupgrade.com/_magazine/MagazineArticles/TechnologyRockStarsMERCEDESDELUCA.asp/


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