In Memoriam: Carol Verret

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March 01, 2013
In Memoriam
Geneva Rinehart

Our friend and colleague, Carol Verret died on December 5, 2012. Carol was 63 and died peacefully after a hard-fought, 8-year battle with breast cancer. Carol is survived by her family, her husband Bill, one child and three grandchildren that she loved talking about.


Carol had an infectiously positive attitude; she was insightful in her writing and passionate about marketing and the hospitality industry. She loved and embraced the hospitality industry and worked to keep improving it through the Carol Verret and Associates consulting firm. She was also an avid blogger on hotel sales and revenue management.

I first met Carol more than a decade ago when I approached her after reading one of her articles on Hotel-Online. I asked her why she didn’t write for us? She said quickly, because you haven't asked me yet. So I asked and Carol had been a regular columnist and contributor for Hospitality Upgrade ever since. We have published 23 articles from her in her area of expertise since 2003. Her expertise included revenue management, sales, marketing and training.

One of our readers wrote to us about Carol’s last column prior to her death. Area Assistant General Manager at LQ Management Hicham Jaddoud said, “I was going through the Summer 2012 copy (of Hospitality Upgrade) today and loved one of the articles: ‘Customers Are Looking for an Experience, Not Just a Room,’ by Carol Verret. I made copies for my employees and other hotel department heads.”

She also continued to contribute to Hotel-Online and the website's archive has more than 100 articles published by Carol dating back to the year 2000.  At least once a month I would correspond with her about business or upcoming columns or just on a personal note. She was so much fun to get on the phone for a real conversation. She had an inner smile that could cross hundreds of miles over the phone. And she was so very interesting; my last card from her was from her South African safari and included a picture of her feeding an elephant!

Last fall was the first issue that she missed a deadline in 10 years. When I called her to check in on her column she told me what she was facing, but as always she had a very positive attitude. She had beaten this before. She would fight hard to beat it again. 

There is a big hole in our issue and our hearts as we say good-bye to a friend, colleague, columnist and great industry resource. Thank you, Carol. We will miss you but we are so thankful for having shared some time with you.
             
~ Geneva Rinehart
 
 
To read some of Hospitality Upgrade's articles written by Carol Verret, please see the links below:
 

Social Media & Marketing
"Customers Are Looking for an Experience, Not Just a Room"
6/1/2012
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=743

Sales & Marketing
"Google+ and Search: Why a Hotel Page on Google+ is Important"
3/1/2012
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=715

Sales & Marketing
"Google Travel Suite: The Emerging 1,000-pound Gorilla in Travel"
10/1/2011
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=689

Sales & Marketing
"Social Selling: The Sales Process Will Never Be the Same!"
6/18/2011
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=609

Sales & Marketing
"Sales & Marketing - Social Selling: B2B Sales 2.0 Has Morphed!"
3/31/2011
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=582

Sales | Technology
"Four Must-have Tech Strategies"
10/1/2010
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=550

Social Media | Technology
"Sales, Social Networks and Lead Generation Are We Moving Closer to ROI?"
6/1/2010
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=524

Technology Engagement
"The Customer in Control - The New Engagement Technology"
3/1/2010
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=499

Sales 3.0
"Sales 3.0 Technology: Key to New Business Development in 2010 & Beyond"
11/1/2009
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=414

Next Gen Web
"Web 2.5/3.0 - Implications for Hotel Sales in Life after Web 2.0"
6/19/2009
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=378

Social Media | Technology
"The Long Tail Revisited - Niches, Tribes and Social Media"
3/1/2009
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=357

Hotel | Sales & Marketing
"The Long Tail - Drilling it Down for Hotel Sales and Marketing"
6/1/2008
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=312

Hotel | Sales & Marketing
"The Long Tail - Implications for Hotel Sales and Marketing"
3/1/2008
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=292

Special Section | Web 2.0
"Web 2.0 - A Seismic Shift"
10/1/2007
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=247

Sales | Technology
"How Tech Savvy Is Your $ales System?"
10/24/2006
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=34

Technology | Training
"Technology, Training and Delivery of the Guest Experience"
6/16/2006
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=13

Technology | Training
"Podcasts - Could This Be the Next Best Thing in Training Delivery?"
3/1/2006
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=68

Training | Technology
"Match Training Technology to Generations and Cultures"
10/1/2005
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=137

Online | Training
"TECH TRAINING - The Effective Use of Training Tools in a Comprehensive Training Strategy"
6/1/2005
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=221

Online | Training
"Part 3: Online Training Is Just One Piece"
6/1/2005
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=145

Online | Training
"Online Training Platforms - PART 2: Specialty Sites for the Hospitality Industry"
3/1/2005
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=186

Internet | Marketing
"It's a Four-star Resort Out There, Use Technology to Make Your Hotel Shine"
6/1/2003
Carol Verret
http://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp?ID=458

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