But now what? It’s important to experience continual growth both in followers and in engagement. Use these basic tips to make sure your brand isn’t just a spectator, but a contributor.

Polish your Profile: Have you changed your account visuals and bio since you joined the Twitterverse? Like any other profile, these items need regular updating. Header and profile images should be up-to-date and a compelling representation of your brand.

Build a Better Bio: Make the most out of those 160 characters using keywords, links and winning copy that gets you noticed in search.

Get Noticed: Let everyone see your replies by adding a period in front of the “@” at the beginning of the reply. Use this opportunity to show off how you interact with your customers.

Mind the Clock: There’s few things more useless than a tweet that nobody sees.  Tweet at optimal times to make sure your message is put out to your intended audience. For most content, that’s Monday through Thursday between 9 a.m. and 3 p.m. Tied up in meetings? Use a scheduler to send your tweets.

Make a Mark: Be sure your tweets are showing up in searches for related, popular topics by using relevant hashtags.

Keep it Short: Links are an important part of your Twitter strategy, but don’t waste characters on a lengthy, unattractive link. Use a link shortening service such as bit.ly to create custom URLs that are easier on the eyes.