Amadeus Announces $500 Million Acquisition of Newmarket International

  • Amadeus
  • 12.18.13
Amadeus moved into the hotel IT sector with the $500 million acquisition of Newmarket International, a leading provider of cloud-based group and event IT solutions to the hotel industry.

The addition of Newmarket, based in Portsmouth, N.H., U.S. will bring a strong management team and talented workforce to Amadeus that will significantly strengthen the group’s expertise and experience in the hotel IT industry, a key target sector for future growth. Newmarket also adds established relationships with key customers in the hotel segment.

“This important and strategic acquisition will strengthen Amadeus’ position in the hotel IT sector, bringing important expertise and key customer relationships to the company that will accelerate our move into this key market,” said Luis Maroto, president and CEO of Amadeus. “With many hotel chains at a crossroads in their IT strategy, and the provider landscape fragmented, Amadeus is committed to playing a key role in partnering with the hotel industry to address its challenges and this transaction will greatly accelerate that objective.”

“The acquisition by Amadeus is great news for both our customers and employees,” said Jeff Hiscox, president and CEO of Newmarket. “We have built a profitable and successful business that is the undisputed leader in our market segment and by joining Amadeus we have the ideal platform to take that success to the next level and extend our leadership in hotel IT solutions”.   

“Amadeus continues to develop and provide IT systems for the hotel industry based on our successful cloud-based platform in use in the Airline IT segment of the market.  We intend to leverage the Newmarket business and proven execution abilities to expand the Amadeus Hotel offering to hotels worldwide”, said Jeff Edwards, head of Global Hotels Group at Amadeus. “The combination of Newmarket’s expertise and exceptional customer service, with Amadeus’ scale and global reach will enable us to deliver a comprehensive set of integrated high value products and services to the hotel industry.”

Newmarket, which serves around 22,000 unique properties in 154 countries, operates in the group and event management segment of the hotel industry, which is estimated to account for 30-40 percent of a full service hotel’s revenues. It will be operated as a stand-alone business within Amadeus’ Global Hotel Group which will integrate many aspects of Amadeus’ robust products and services over time.   The combination of Amadeus and Newmarket is expected to result in revenue synergy opportunities in both hotel IT and distribution. 

Newmarket’s products and services offerings are complementary to Amadeus’ IT product set which is focused on delivering cloud-based enterprise solutions in the area of central reservations systems, property management systems, revenue management systems and e-commerce platform solutions. 

As a result of the transaction approximately 430 employees globally, including Newmarket’s entire management team, will become part of the Amadeus Global Hotel Group, maintaining Newmarket’s headquarters location in Portsmouth, N.H.

Newmarket has a strong track record of growth and profitability with estimated 2013 revenues of $110 million and EBITDA margin of 31 percent. The transaction is expected to be earnings accretive to Amadeus on day one. 

Amadeus and Newmarket expect to complete closing activities in the first quarter of 2014 and therefore do not expect the transaction to have any impact on Amadeus’ financial performance in 2013. JP Morgan acted as financial advisors to Amadeus in this transaction.

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