Amway Grand Relies on Digital Alchemy to Strengthen Guest Relationships

  • Digital Alchemy, LLC.
  • 09.29.15
Digital Alchemy, a provider of hospitality customer relationship management, guest communications and email marketing for hotels, has entered its sixth year of email marketing partnership with the Amway Grand Plaza.

The full service conference destination uses Digital Alchemy’s suite of online guest communication and digital marketing tools to facilitate two-way communications with guests that builds loyalty. Digital Alchemy drives revenue through dynamic personalized two-way mobile messaging, digital marketing for hotels, guest communication, marketing and guest feedback.

“We are entering our sixth year of email marketing partnership with Digital Alchemy," said Nick Griffioen, director of revenue management at AHC+ Hospitality. "Independent-hotel property management systems usually do not provide first-class email marketing for hotels so we tapped Digital Alchemy. The Amway Grand Plaza uses its online services for all its individual guest communication email marketing. Digital Alchemy handles our confirmation emails, pre-arrival letters and post-stay eSurveys. We wanted a strong partner to manage guest communications and Digital Alchemy does an excellent job.”

Digital Alchemy is used by hundreds of prestigious properties for personalized email communications. “The Amway Grand Plaza is a respected destination with high standards across all areas of its business. Digital Alchemy maintains these standards with attractive, dynamic two-way mobile messaging on one integrated platform tailored to address guest requests and gather feedback," said Griffioen. "Our communications are personalized to satisfy guest requirements with instant service while freeing up hotel staff.” 
 
Digital Alchemy produces and supports 100 percent of its clients’ email design and production requirements in-house creating an in-depth understanding of each customers’ needs, backed by a 400 percent ROI guarantee on email campaigns.

Digital Alchemy digital marketing for hotels delivers instant revenue statistics that shows hoteliers return on each email and campaign. Hoteliers track, reservation by reservation, which email campaigns resulted in new room bookings or amenity selection. Digital Alchemy’s emails let guests click through to their folios when needed and are widely used for property spa CRM marketing.

The Amway Grand Plaza relies on Digital Alchemy guest response eSurvey emails to build active two-way guest communication. “eSurveys are very valuable for us because they provide guests with a channel to respond conveniently and quickly,” Griffioen said. “The eSurvey responses give us visibility into what guests like and help us put our property upgrade investment where it is most valuable.”




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