Apple Core Hotels, a New York City-based hotel ownership and management company, has selected Cendyn’s eInsight CRM across their portfolio of properties.

Conveniently situated in the heart of Manhattan, Apple Core Hotels includes four boutique locations: The Hotel at Times Square, The Hotel at Fifth Avenue, The Broadway at Times Square Hotel, and The Hotel at New York City.

 

Cendyn will implement CRM at Apple Core’s hotels, bringing to light intuitive marketing automation and guest intelligence. This will mobilize Apple Core Hotels to employ data collected from multiple channels to gain an accurate, single source of truth for each guest. This visibility and accessibility will provide each Apple Core property a clear understanding of its guest history and preferences in real time, while providing total chain visibility to hotel management for all locations.

 

Moreover, Cendyn eInsight CRM will help Apple Core Hotels further personalize a guest experience that empowers exceptional service, leverage tools that build lasting brand loyalty, and drive direct bookings.

 

Charles Deyo, CEO & president at Cendyn said, “Apple Core Hotels is a great New York-based brand with a strong collection of hotels in the city. Using CRM across their portfolio will enable the team to really target their key New York market and beyond. We’re honored to be their partner in helping personalize the guest experience, drive smarter marketing programs and nurture brand loyalty to keep customers coming back.”

 

“We’re excited by the opportunity to have deeper insight into our guests and to supercharge our ability to respond to their individual needs and desires.  As important, eInsight’s ability to power one-to-one marketing initiatives and effectively prospect new audiences is enormously appealing to us,” said Apple Core Hotels’ vice president of brand and culture, Seth A. Goldstein.