The integration carried out by Cendyn and Avvio was conducted on behalf of a mutual hotel customer, Roomzzz, a hotel brand specializing in luxury aparthotels across the United Kingdom. Their award-winning properties combine the best features of a boutique hotel and the convenience of a serviced apartment.

One key pillar of the Roomzzz loyalty strategy was to offer member rates to drive revenue and repeat bookings amongst their loyal guests. Connecting Cendyn’s eLoyalty platform with the Avvio booking engine enabled them to do just that with Perkzzz. Members will now be able to enroll in the Roomzzz loyalty program directly via the booking engine and seamlessly access Perkzzz via both the booking engine and the Roomzzz website.

Following the integration, Roomzzz will be able to benefit from a simplified and centralized loyalty program across their entire enterprise. Using eInsight, Roomzzz will be able to deliver customized, dynamic communications and recognize loyalty members with personalized offers, rewards and more.

“We’re excited about the opportunity to work with Cendyn and Avvio together. The integration between the two hospitality leaders will enable us deliver a personalized loyalty experience for every guest and provide that unique offering for our loyal guests.” said Robert Alley, chief operating officer at Roomzzz.

“We are delighted to announce this exciting collaboration with Avvio and Roomzzz. Working together on this initiative will positively impact Roomzzz in various areas. The integration will enhance the overall guest experience, drive loyalty and further boost revenue for their business.” said John Seaton, chief revenue officer.

“It’s been a real pleasure working alongside the Cendyn and Roomzzz teams to create such a valuable synergy that will aid Roomzzz in building long-term, personalized relationships with their guests.” said Michael De Jongh, chief commercial officer at Avvio.